Hey all, I'm a sales leader in SF, and professional sales consultant. I've been constantly asked by my clients and network to put together very specific online courses (technical founders that want to learn the basics of selling, recent sales hires that want to become the best on their team, etc). Naturally, I believe IH could be a great target market.
For the first course, I'm debating between launching:
Question: Is there a subject you would like to learn about? Would you pay? Why or why not? Thanks!
I've been in sales courses (as a participant) and also given sales training/lead sales teams at early stage companies before.
In my opinion, founders and non-salespeople don't need a course/workshop/lessons as much as they need sustained, individual coaching specific to their situation over a period of weeks if not months.
I wouldn't pay for this myself (perhaps in enterprise sales I might) however I would gladly direct founders to such an offer...
Interesting idea! I could very easily put together a subscription based coaching plan, if the demand seems to be there..
This comment was deleted 7 years ago
Yeah, I think you're absolutely right. Nearly every technical founder I know view sales as some dark voodoo magic. Meanwhile, that's how I view their engineering skillset.
Ha, a sales psychiatrist is exactly what I was thinking when I read louiss' post. Would you pay for something like this, or could you see someone paying? If so, how much? I worry that with my consulting fees being decently high, it might be a hurdle for most.
This comment was deleted 7 years ago
"Closing and Selling B2B SaaS" sounds like the most interesting for me and also the one that seems to be the most interesting for most self-funded/bootstrapped or early stage SaaS.
Yeah, I imagine it's pretty popular for most solopreneurs. Would you pay for a course that teaches you the fundamentals?
It depends on a lot of factors but possibly. If you're really good at marketing your course, it's not too long, it's actionnable, it's well priced and you can show that I should listen to you, yes, possibly! The thing is I think I have most of the fundamentals...I closed deals with 4 of the top 50 US businesses in the last year and with others too.
But I would most likely refer it to other people I know. I think this is the kind of topic that's not well served at the moment and is mostly learned the hard way...I think?
I'd be interested in a course around becoming a sales consultant and branching out into different avenues for sales professionals. I'm currently in sales but at a point in my career where working for 1 employer isn't necessarily satisfying, both financially and professionally. I've been successful in sales and have taken the usual sales training courses but am wondering how to grow my career, specifically in a more entrepreneurial way, instead of just jumping ship when I get bored.
I recently posted in the forum about opening up a sales agency, where instead of selling for 1 company, I sell for multiple ones. I'm very good at taking a consultative approach and find that there are many small businesses out there that just don't have the time or resources to nurture and close all the inbound sales leads they are receiving.
I'm qualified to help all these companies, I'm just not sure the right business structure/setup to accomplish something like this. I'd pay tomorrow for some guidance on how to go from sales manager to founder of Agency X.
No! I wouldn't :) Because sales is out of my interest so what I would pay for is some sales work itself. I mean I would pay for some service that sells my product. I don't want to learn how to sell, I just want to sell :)))
My rule is if your free educational materials generate me a positive ROI, I'll happily invest a good chunk of it into more of your training. If that generates a good ROI too, then I'll sign right up for your premium offerings. Simply put, as long as your training generates a positive ROI, you'll have great odds of getting more and more business from indies.
I'd start with a free (or freemium) course in Prospecting and Cold Calling since that's what will get a lot of people from zero to first revenue. Some videos on Sales 101 could be your opt-in magnet. Then make a paid product on Closing and Selling B2B SaaS and once you have a large enough customer base to support it, a super premium course on Sales Management and Team Structure.
Yeah, that's exactly the route I'm currently taking.
Starting with free blogging, and going to release some of the course material for free. Figure that plus some youtube video guides I can put together would be evident in the ROI of the premium courses.
Good call on Sales 101 - I can put some of those together pretty easily.
I'm building a technical product, targeted at developers. I'm working on improving my marketing/sales knowledge. I bought the "Marketing for Developers" course so I'm probably at least somewhat in a potential target market.
I'd definitely be interested in learning more about Prospecting and Cold Calling, especially if someone were able to break it down in a way that made it more "developer friendly" to get your head around. By developer friendly, I mean a bit more like a framework/procedure that can be repeated.
From my perspective as a developer, marketing/sales feels a little bit too much like throwing stuff at the wall and seeing what sticks - it seems hard to measure with much confidence. Something that helps you add a little bit of structure around your efforts would be helpful imo.
I did a (paid) sales course a couple years ago. It was interesting but primarily taught me that it's about perseverance. techniques (like cold calling and prospecting) are useful and can be taught but week-in/week-out sales coaching is maybe more effective. Have you thought of doing this as a 12-26 week course where its about coaching some of the skills taught/shared early on?
Interesting. Yeah,I definitely have. The plan right now is to start with free content, then release a couple premium online courses, and if that works well, potentially look into more long-term options.
Unless I pursue the coaching-as-a-service option people described above
This comment was deleted 6 years ago