Imagine having a salesperson in your physical store who notices when someone is hesitating and asks:
“Is there something stopping you from buying?”
Now imagine having something similar in your online store.
It could notice when a visitor is stuck, hesitating, or about to leave, and ask the right question at that exact moment.
The interesting part isn’t only potentially saving the sale.
Their answer could also tell you what is actually wrong with your store.
Maybe the price is too high.
Maybe they don’t understand the product.
Maybe they’re not sure it’s right for them.
Maybe they’re looking for something you don’t offer.
Without that conversation, the customer just disappears and you’re left looking at analytics wondering what happened.