You Built the Product. But Where Are the People Who Actually Need It?
One of the hardest parts of launching isn’t building the product — it’s finding people who genuinely have the problem you’re solving.
You can post on multiple platforms, collect views, and still struggle to reach someone who actually wants to try the product.
I think product discovery should be more focused on relevance and real user interest, not just launch-day attention.
That’s one of the problems I’m trying to work on with LaunchNest LN — helping people discover SaaS, AI tools, and indie products that are actually relevant to them.
https://launch-nest-ai.base44.app
Your measurement system determines which people you decide are even worth reaching. If you measure by impression volume or reach, you'll optimize for broadcast channels that hit thousands indiscriminately. But if you measure by qualified conversation or referral likelihood, you change the entire search strategy. That's why "relevance beats reach" works - you've switched your measurement system from exposure to actual problem-matching. The best discovery channels are often small and specific because they measure for right fit, not total addressable audience.
Relevance beats reach here: I’d start by naming one narrow job-to-be-done, then spend a week in the communities where that job is already discussed. Track qualified conversations, not impressions—what people ask, the words they use, and whether they’ll try a rough workflow. That feedback loop usually sharpens both the positioning and the distribution channel.