CraftUp: Learn Product Skills

Habit-forming product courses for founders and builders

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August 4, 2025 I quit my product director job to fix product education. Today I’m launching CraftUp

Hey Indie Hackers πŸ‘‹

After years as a Product Director, I quit my job to solve a problem that frustrated me deeply:

πŸ‘‰ Product education is broken.

It’s too slow, too theoretical, and not built for how we actually create things today, fast, messy, iterative, and often solo.

I saw so many talented people stuck. Not because they lacked skill, but because they were misinformed, misled, or never taught how to actually think like product creators.

So I built CraftUp.

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About

I built CraftUp because I was one of them, passionate but stuck. Misguided by theory, lacking real direction. No one teaches product the way we actually build. So I decided to change that.