goalskeeper.io

I have encountered some posts about topics related to goalskeeper.io, so I have written to the author regarding guest posting. Eventually, I wrote a blog post, https://smallbusinessbonfire.com/goal-tracking-benefits-for-your-online-business/.

I got a lot of backlinks from this article and many messages from people offering paid guest posting services.

In some of the backlinks, the article remains as is. In other cases, they only changed the author's name. I also saw a few that made minor changes to the wording, but the article remained the same with the backlink to my site.

This week, I got an email from some VC investors looking for early-stage startups. I believe that he approached me because they invested and did an excellent exit with my previous employer.

In my last role as a software engineer, I worked at monday.com. My last project was Monday docs. The monday.com take on smart docs.

I took this project from the idea phase to architect the technology stack and started to code this project by myself until this became an entire team and one of the announcements during monday.com IPO.

The growth is far from rocketship growth, yet I got some interest from VC :-). I'm still on the bootstrap side though

If you are tracking your business goals with other tools or you manage your tasks with other software, you have business goals, but it's hard to focus on them, and you want to center your work around your business goals, check out goalskeeper.io, you have a 14-day free trial to test it yourself.

As humans, our brain (or at least mine) is terrific at ignoring others' mistakes. The first rule of indie hacker 101 is the market-first approach. Find a group of people that will buy your product before developing the product.

In goalskeeper.io, I used the product-first method. I have built a product and am now trying to find the audience.

The brain is impressive since I have heard/read this lesson learned too many times in blogs, podcasts and books, yet my brain found its way to ignore it, and now when I face the result, I understand it.

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From the previous post here in February, I have learned a lot. The landing page becomes much better. I am still a beginner in SEO but I understand it much better.

I have experimented with my Facebook page and Twitter page ads. I haven't found an acceptable way to use them, making them an excellent qualitative traffic source.

In my last attempt to drive traffic to one of my blog posts from Twitter, I got great vanity numbers, 10K click of the link to the post, but the average time un bouncing from there was 2 seconds.

I also tried google ads and found that using a broad keyword might cause ridiculous search terms that my ad showed, such as seven clicks and 363 impressions on the search term "business."

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So what next? The second rule of indie hacker 101 is to niche down. Currently, goalskeeper.io is officially for small business owners. The next step and my focus are to find that niche.

I think it will be much easier to do cold emails within a niche, use better keywords in SEO and ads, and utilize the Facebook and Twitter page better.

I plan to find that niche with ads for specific niche keywords and check what sticks. I have a few assumptions about what could be that niche, so find related blogs and newsletters and find a way to work with them together.

A niche can be one industry, such as photographers, or multiple sectors, such as digital nomads. The test of whether I got a niche will be the clarity of writing the avatars/persona of the potential users.

I have learned a lot during this period, and I'm a much better entrepreneur than 2.5 months ago. Those learnings are not less important.

Finally, my first version is ready. There is a lot of room for improvement, but I also believe that it delivers the value that I want to show to the users.

The following steps will be to record a few introductory walkthrough videos, so I can send them the invitation to all Beta users who signed.

Those videos will also be used in the marketing site and social network posts.

I hope tomorrow to send the email with the invitation to all Beta users that signed

Today I finally finished setting up a business profile on Twitter and Facebook.

I plan to post there on business goals management, what it is, how it differs from tasks management or times management, how to set good business goals, and more.

The cadence should be three posts a week on each platform.
The topic will be the same with minor adjustments for each platform, and hopefully, once a week to compose blog posts from those materials into the business blog.

Surprisingly as a solo founder, you don't have enough time. I have been sick for several days and didn't accomplish anything during those days. I wondered what would happen if the product did great and I'd have to serve its customers during this sick time.

I'm starting to talk with people on goalskeeper.io and get a few first pieces of feedback. The most encouraging one was for the tax advisor, she helped my wife with her consulting business two years ago, and I went to ask to open the business entity behind goalskeeper.io.

After she answered all of my questions, she asked me about "this business goals management app that I am building" it sounds like she might be a potential user.

The following steps are to redesign the home page and write a new post in the blog on tasks management vs. goals management, which I think I'll feature on the home page.

Hopefully, finish the first version of the product in the following couple of weeks to start onboarding users and get feedback on the product itself and not just on the website copywriting.

I quit my day job as a software engineer this November after 15 years. I have some savings for at least one full year.
During the years, I had several side projects that I started and stopped due mix of long hours at work, commute time, and having three children.

I thought that I would finally continue to work on one of them. I have called it My Dream, which helped with my motivation to reach my personal life goals, I had an Android app that my wife and I used mainly to remind us to drink water, but I had a more general vision. After long thought, I decided to switch to a web app for business goals management.

The main reason for the change is thinking about the business model, mobile app, and B2C sounds like a significant risk with the pricing. Also, I have started thinking about my business goals, and it has become clear that this will be my next business.

The name "goalskeeper" came to me one night before going to sleep and before changing the idea to business goals. However, I still think it's relevant, the role of the goalkeeper in soccer (or football, depending on your location) is to prevent the opposing team from scoring, and my app will help to achieve your business goals.

The current risks that I see now with goalskeeper.io are category&competition and pricing.