Woberry
AI-Powered Resume & Cover Letter Builder, Job Tracking etc
Hey Indie Hackers!
We're two months into building Woberry (a job search platform), and I have a question about our content strategy/SEO.
What We've Been Doing (The "Right" Way)
Like every good founder, I followed all the SEO advice:
✅ Built tons of FAQ pages with proper JSON-LD markup
✅ Optimized for keywords like "resume builder" and "job search tips"
✅ Created helpful blog content targeting long-tail keywords
✅ Got our technical SEO perfect (Core Web Vitals, schema, etc.)
The Problem: Nobody's Clicking Anymore
Last week I searched "how to write a cover letter" and Google's AI just... answered it. Completely. No clicks needed.
Same with ChatGPT search. People ask "best job search tools" and get recommendations without ever visiting our site.
It's like we're optimising for a game that's already over.
The Plot Twist
I found this research on "Generative Engine Optimization" (https://dl.acm.org/doi/10.1145/3637528.3671900) that suggests we should optimise for AI responses instead of traditional search results.
Their findings: Adding statistics, credible quotes, and citations to content increased AI visibility by 40%. Meanwhile, keyword stuffing actually hurts you.
My Questions for This Community
For early-stage startups (0-6 months):
Are you still doing traditional SEO or pivoting to something else?
Has anyone experimented with optimizing content specifically for AI search engines?
What's actually driving traffic for you right now?
For slightly more mature startups:
Have you noticed your organic traffic changing in the last 6 months?
Are you seeing more zero-click searches in your analytics?
How are you adapting your content strategy?
And lastly, to my question, are we wasting time on traditional SEO when we should be preparing for an AI-first search world?
Or am I overthinking this and should just keep grinding the classic way?
Drop your experiences below - especially if you're seeing similar shifts in your analytics.
I'm genuinely curious how other founders are handling this transition.
P.S. - If you're job hunting and want to see what we're building, check out woberry.com
The "perfect" resume that got me nowhere
I did "everything right" but still couldn't land a tech job - so I built my own solution 💪
The "perfect" resume that got me nowhere
Here's what my resume looked like:
✅ Two summer internships at tech companies
✅ Good grades throughout university
✅ Multiple hobby projects built in my spare time
✅ Polished portfolio showcasing real projects with actual users
✅ Coding almost every single day this year (only 8 days off)
Yet after months of applications: Zero job offers.
Some interviews, lots of ghosting, and a growing sense that having a job is somehow a privilege I haven't earned yet.
The frustrating reality of today's job market
The worst part? Non-technical people keep telling me "AI will replace you anyway" while pointing to some flashy frontend demos with zero actual functionality or scalability. Meanwhile, I'm here building real software every day.
It's exhausting trying to prove yourself when the bar keeps moving. When you've ticked every box the career advice tells you to tick, but it's still not enough.
So I created my own opportunity
Instead of just waiting for someone to give me a chance, I built Woberry - a job tracking, resume, and cover letter building platform.
🔗 Check it out: [woberry.com]
What it does:
Streamlines the job application process
Helps build tailored resumes and cover letters
Tracks applications and follow-ups
Born from my own painful job-hunting experience
The brutal honesty
I'm making some money from Woberry, but not enough for stability or to move out yet. I'm living frugally and doing everything I can to avoid going broke. It's scary, but it's also taught me more about building real products than any internship ever did.
What I've learned
The traditional path isn't guaranteed - Even with internships and good grades, the job market is brutal
Building something real matters more than perfect credentials - Woberry users actually pay me, which feels more validating than any interview
Indie hacking isn't just a backup plan - It's a legitimate way to create your own opportunities
Looking for support
If you're also frustrated with the job market, or if Woberry could help streamline your job hunt, I'd love your support. Every user helps me get closer to sustainability.
And if you want to see what 350+ days of coding looks like, check out my GitHub: RaymondSWE
To anyone else in this position
You're not alone. The system feels broken right now, but that doesn't mean you are. Sometimes creating your own path is the only way forward.
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This is a compelling story, especially because it highlights some harsh realities about today's tech job market. I completely agree that the traditional career path feels increasingly unreliable. I managed to break into Meta as an engineer without a bachelor's degree years ago, but that door is much narrower now. Big tech hiring has tightened significantly, with oversaturation and inflated salaries driving companies to actively shrink their workforce.
One thought, though: I'm curious about your decision to build Woberry. On one hand, you're acknowledging how challenging and perhaps even broken the traditional hiring path is. But at the same time, your product directly serves that traditional path. I'd love to hear your thinking behind this. Do you see Woberry as a temporary tool to navigate an imperfect system, or are you optimistic the market conditions might shift again soon?
By the way, I just recently left big tech myself, and your point on GenAI really resonates. Internally, I found the AI tooling for maintaining massive monoliths surprisingly underwhelming compared to external generative solutions. GenAI seems far better at helping developers build new, smaller projects rather than maintaining legacy codebases, at least right now. It'll likely change, but the current state still leaves significant gaps.
Great post overall, appreciate your transparency.
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Really appreciate this thoughtful response! It's kinda wild how much the landscape has shifted. I remember starting study after corona started, when people had finished a 6 months bootcamp and got tons of offers. Now even with a MSc degree, and project that reached few thousand seems not enough, at least for me.
Great question about the apparent contradiction though. Honestly, Woberry started as just another hobby project that happened to gain traction when friends appreciated it. I'm doing my Masters partly to avoid being kicked out of my room and going homeless.
You're right that there's some irony in building tools for a broken system. But I see it more as, while we're stuck navigating this mess, why not make it less painful? I have tons of ideas for other pain points that frustrated me during job hunting, like those ridiculous logic and personality tests that have nothing to do with actual coding.
The real challenge is balancing a project that's growing while still surviving academically and financially. Some days it's overwhelming, but each user finding value keeps me motivated.
Your point about GenAI and legacy codebases is spot on too. The gap between marketing hype and actual utility in enterprise scenarios is huge. Even tools like Lovable look pretty fancy from the outside, but most are just hardcoded data with no real scalability. Then the average person thinks they're suddenly a software engineer who can build production-ready systems.
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Excellent Raman. You echoed the sentiment of the current job market, and it can be appalling. I am glad you were able to build something. I am in the same boat and find it challenging to build my own SaaS product. However I am technically challenged. If anyone here would like to collaborate in building a scalable and profitable product, please ping or reply here. Keep up the great work ad good luck!
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Thanks for the support! My hands are full with school and current projects, but feel free to add me on LinkedIn, would love to stay connected for any future opportunities.
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Keep the good work. Good luck with the feature achievements
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Thanks! I really appreciate the encouragement. Still grinding away on the new feature whenever time permits
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Awesome stuff man! I'm in the same boat. Getting laid off from my job due to company buyout and have had no luck with job apps even with a resume others have told me looks great (multiple internships at big companies, good job, masters degree, published research). So, I also decided to take things into my own hands. Working on my first micro-saas and hope to bring in enough to at least fund the next product! Good luck with everything! This is motivating for me
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I hear you. i am also working to take things in my control and build a SaaS product. if you like to collab or discuss any promising ideas, please ping me. Good luck!
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Sorry about the layoff, but it’s exciting that you're building your own thing! Having done everything right by the book and still getting nowhere is frustrating. I would love to hear what you’re working on. Wishing you the best of luck.
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Hi Raymond,
Taking a moment to thank you for creating such an incredible tool, It's a game changer. As a Virtual Assistant, I appreciate tools that help in my journey and growth. I will definitely recommend this tool for Virtual Assistants and Job Seekers alike. Congratulations on your success, and keep up the fantastic work.-
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Thanks, this means everything to me! I built it from my own pain points, but knowing it works for others feels incredible. Thanks for the recommendation 🙏
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Awesome, nice to see you guys growing!
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Thanks so much! 🙏 Really appreciate the support.
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Hey Indiehackers,
So last week I had a complete meltdown. We’ve been losing paying customers, retention has been terrible for the past two weeks, and I hadn’t seen my girlfriend in weeks. It felt like everything was slipping through my fingers.
That's when I realized I'd been doing entrepreneurship completely backwards.
The "Always On" Trap
For months I was that founder who:
Answered Slack at 11pm (and 3am, and during dinner...)
Felt guilty taking weekends off
Bragged about working 80 hour weeks like it was a badge of honor
Sound familiar? Yeah, thought so.
Here's what nobody tells you: being "always on" doesn't make you a better founder. It makes you a shitty one.
The Experiment That Changed Everything
After my breakdown, I tried something radical. I set ONE rule:
No work stuff after 6pm. Period.
Not "just checking emails real quick"
Not "one more feature before bed"
Nothing. Nada. Zilch.
The first week was torture. I literally sat on my hands to stop myself from opening my laptop. My cofounder thought I was having a midlife crisis at 27.
But then something weird happened...
The Unexpected Results
Week 2: I fixed a bug in 20 minutes that I'd been struggling with for days
Week 3: Came up with our best marketing campaign ever (during a morning shower)
Week 4: Actually enjoyed building again instead of feeling like I was drowning
Turns out your brain needs time to process stuff. Who knew? 🤷♂️
What This Actually Looks Like
My new schedule:
9am-6pm: Deep work, meetings, all the startup chaos
6pm onwards: Gym, cooking, reading, being a normal human
Weekends: One day completely off, one day for fun side projects
Plot twist: I get MORE done now than when I was grinding 24/7.
The Part Nobody Talks About
Here's the thing, your startup won't die if you take a break. But you might.
I know three founders who ended up in the hospital last year. Burnout isn't a joke, and it definitely doesn't make you money.
My Challenge To You
Try it for one week. Just one. Set a hard stop time for work and stick to it.
Your code will still be there tomorrow. That customer email can wait 12 hours. The world won't end, I promise.
Drop a comment with your biggest productivity hack. Bonus points if it involves doing LESS, not more.
Stay sane out there,
-RM
Hey Indie Hackers!
So I've been putting this post off for weeks cuz, honestly, I wasn't sure if what we built would actually work. But after seeing real people land ACTUAL interviews using our tool (and our weird marketing strategy working), I just had to share this.
The Problem I Couldn't Ignore
6 months ago, I watched my roommate spend literally 8+ hours EVERY DAY applying for jobs. Resume tweaking. Cover letters. Application forms. Interview prep. Tracking spreadsheets. The whole exhausting cycle.
Despite all that effort, she was getting ghosted by like 95% of companies.
Thats when it hit me: the modern job search is fundamentally broken. It's not just hard, it's unnecessarily complicated, time-consuming, and soul-crushing.
What We Built to Fix It
Woberry started as a simple idea: what if we could use AI to handle the repetitive parts of job searching?
Not the generic "AI resume builder" tools that already exist, but something that actually understands how hiring systems work and optimizes for them.
We built a system that:
Analyzes job posts against your resume (identifying the exact 70% of keywords your missing)
Auto-tailors applications to each job (we've achieved an 85% match rate with ATS systems)
Prepares you for specific company interviews (we've collected 2,500+ real interview questions from actual companies)
Our $0 Marketing Strategy That Actually Worked??
Here's the thing about being a broke founder, we had literally $0 for marketing. Plus, none of us wanted to do the whole "founder face" thing on camera (we're all awkward introverts).
So we tried something different: faceless TikTok content.
Our strategy was embarassingly simple:
Post 2 videos EVERY day showing Woberry in action (just screen recordings)
Show the contrast between traditional job hunting vs using Woberry
Never ever show our faces
The first month was brutal - like 50 views per video brutal. But we kept going. By month 3, something clicked.
Now we're at:
2.2M total views (!!!)
95K followers
1,100+ free trial signups directly from TikTok
And 87 paying customers!
The craziest part? Our most viral video (500k views) took me exactly 4 minutes to make. I literally recorded my screen showing how our AI wrote a resume.
What Didn't Work (The Honest Part)
Not everything was a win:
Early users hated our first UI so much that one literally sent us a sketch of how it should work
When we got lazy and missed a few days posting, our growth tanked immediately
The lesson? Consistency > perfection.
What's Next for Woberry
Were doubling down on what's working:
Expanding our company database to better customize applications
Building direct integrations with job boards for one-click applications
Creating a community where job seekers can share insights
Pushing harder on TikTok/YouTube Shorts
If your currently job hunting or know someone who is, I'd love for you to try Woberry and tell me what you think. Your feedback shapes what we build next.
Link: https://www.woberry.com/
What's your biggest job search frustration? I'd love to hear about it in the comments.
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There is a real need of fixing the job hunting process. I think it is choke-full of supposedly useful, but actually just obstructive, elements to the point where it feels dysfunctional.
So, I am looking forward to trying out what you've built!
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Thanks, please feel free to share your experience. We have many future plans t o improve the current process, which we know can help frustrated graduates and other job seekers.
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I love the tik-tok organic marketing strategy haha. Quick question. Did you validate your idea before building, or did you just build the MVP and did a Hail - Mary with Tik-Tok posts?
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It was more of a Hail Mary, but at the same time, it wasn't, as there are many proven companies already out there that do similar business. This is why I myself believe that every project does not need to be a "revolutionary" idea or a new idea, you can really just copy current businesses that are out there, as they've already done the validation for you.
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I love this. And yes, the system is (was) broken. Thank you for taking initiative and taking action. I know too many people who feel lost on the whole job search process. You give us all a breath of fresh air to breathe life back into hope for a smoother and more reliable job acquisition.
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Thank you for your kind words! We're working to fix the broken process by automating some repetitive tasks. We're also developing ways to improve the screening process that companies use, which many of our users dislike.
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Wanted to create a resume but saw that I have to do everything manually. It would be nice if you could pull data from my LinkedIn profile and populate the resume so that I only have to edit it.
In my previous startup, we did something similar but the scraper we were using basically 100x their prices. -
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Thanks for sharing your journey! I just created a resume and the process was actually quite simple. Will be closely following your journey. Good luck!!
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Thanks for sharing! Really glad to hear the resume creation process was smooth for you. Appreciate the support and encouragement, excited to have you following along!
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The idea that you can create a cover letter almost instantly with your resume as a reference is very nice!
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Thanks! Instant cover letter generation using your resume as reference saves precious time and reduces job search stress.
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Hey Indie Hackers!
It's been just a few weeks since I introduced Woberry to this community, and what a journey it's been! I wanted to share a quick update on our progress and some exciting developments.
Our First Customers & Revenue 🎉
When I launched Woberry, I wasn't sure if others would share my frustration with the job search process. Turns out, they absolutely do! We've welcomed our first paying customers, and seeing that first revenue come in has been incredibly validating.
What's been most rewarding is the feedback. One user, Bella, told us she landed 3 interviews in her first week using our platform. Another shared that our AI auto-apply feature submitted applications and helped them land interviews much quicker.
What We've Improved
Based on early user feedback, we've made several key improvements:
Enhanced ATS Optimization - Our AI now analyzes job descriptions more effectively, boosting keyword matching from 70% to 85+%
Expanded Auto-Apply Functionality - The system now not only finds relevant positions but customizes each application with personalized elements that speak directly to the job requirements
Interview Coach Refinement - We've expanded our question database to include specific questions from 2,500+ companies and added real-time feedback on verbal and non-verbal communication
Application Analytics - Users can now track their application performance against industry benchmarks to continuously improve their approach
The Numbers So Far
While we're still early in our journey, some metrics have genuinely surprised me:
Users are saving an average of 5-10+ hours per week on job searching activities
Our templates are achieving a 3x higher interview rate
The AI auto-apply feature is actually landing our customers interviews.
What's Next for Woberry?
We're just getting started! Here's what we're working on:
Integrating directly with more job boards for even smoother auto-applications
We're exploring becoming a recruiting company that leverages our customers' resumes to match them with jobs and contract opportunities. This "both sides of the table" approach could create a powerful network effect
Building a community feature where job seekers can support each other through the process
This B2B expansion represents an exciting evolution. Instead of just giving job seekers tools, we'll actively help place them with employers, creating a more complete ecosystem for career advancement.
The job search shouldn't be a full-time job itself. Our mission is to make it efficient, effective, and maybe even a little enjoyable.
If you're on the hunt or know someone who is, I'd love for you to check out Woberry. As always, I'm excited to hear your feedback and suggestions!
Link: https://www.woberry.com/
Hey Indie Hackers!
Like many of you, I’ve been there, endlessly tweaking my resume, drafting cover letters, prepping for interviews, and keeping track of every job application. It’s exhausting, and somehow, I still felt disorganized. Despite trying all sorts of tools and templates, none of them really worked for the entire job search process. I kept thinking, "There has to be a better way."
That’s when I decided to create Woberry.
Woberry brings everything job seekers need into one place: AI-powered resume and cover letter building, job tracking, interview practice, and screening logic test prep. The goal? To save job seekers time, reduce stress, and increase their chances of landing interviews.
We’ve only just launched, but the feedback has been amazing! People are already saving hours, and they love how easy it is to create professional-quality documents and track every job application in real time.
If you’re on the job hunt or know someone who is, I’d love for you to check it out and let me know what you think!
What’s next for Woberry?
We’re still in the early stages, but I’m committed to making Woberry better with every update. My goal is to take some of the stress out of the job search and make it easier for anyone to land their dream job.
Thanks for reading, and feel free to ask any questions!
link: https://www.woberry.com/
18 Comments
You absolutely need to do both.
Traditional SEO, even with Google's push into AI results, isn't going away overnight, and there will still be discovery through those means.
But AISEO, is coming up, and for some of our sites, and sites of friends, it's actually starting to send a significant amount of traffic.
It's more work, for sure. You do not do the same things for the LLMs as you would for Google.
Think more machine formatted data, and content structured in the form of questions, for starters.
If you wanna chat more about it, ping me.
Exactly the balance I needed to hear! Just curious, how are you tracking AISEO traffic vs traditional? And by machine-formatted data, do you mean JSON-LD? I'm a bit confused.
Well, we ended up building a custom engine for grading a site/brand/products and assessing the quality and volume of references inside the LLMs.
So this is far more art than science still, but the kinds of things we're doing, and telling others to do with ga4hell ( our analytics / actions app ):
.md files for every page on your site, with structured content from the page.
An llm.txt file ( controversial ) but a markdown formatted set of guidance on what the site is about, who it's for and and an outline of the content.
Structure JSON for as many things as possible. FAQs of course, but Enhanced JSON-LD schema beyond basics, give the LLMs as much of your site as you can inside schema data formats.
Really impressive work on Woberry! Love how you’re combining design with functionality — the clean UI and practical use case make it stand out. As someone also working in the online education space, I know how much effort goes into building something that’s both useful and scalable.
If you're ever exploring tools or integrations in the online learning niche (especially for Quran education), feel free to check out what we’re doing at — always open to feedback and collaboration. Keep building! 🚀
Thanks, would love to check out what you're building and give feedback!
Websites need to be useful in other ways besides answering user’s questions. All questions will be answered by LLMs and the only reason people will want to visit your website is to do something an LLM can’t answer or do.
I was thinking this too. I think this may be the new "long tail" strategy. Instead of just trying to rank for long tail keywords instead of general ones (which is probably still worth it), you try to differentiate by providing deep dives in niche or technical topics that can't be answered with an overview. Essentially, you go for the topics the overview is likely to say it can't fully answer and links out to other sources.
Something I found as I've been diving in my self into SEO for small start ups is that you need to rank for keywords others aren't targeting. Especially if you are in a highly competitive market.
So I did some research for Woberry and found these keyword opportunities:
- resume creation software - estimated volume 1,800/mo
- job application automation tools - est. vol. 900/mo
- time-saving job application tools - est vol. 600/mo
And here's some AI gap analysis on that market:
AI resume builder for remote jobs - est. vol. 1,200/mo - ranking 4/10 Easy
With the rise of remote work, job seekers are looking for tools that cater specifically to remote job applications. This keyword targets a niche market that is increasingly relevant.
Why competitors miss this: Competitors are focusing on general resume building without emphasizing the remote work aspect, leaving a gap for specialized tools.
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So, I've been taking this approach by building the long-tail keywords on what I call opportunity gaps, and then making sure my formatting and structure are both human and AI readable. This is important for two reasons:
1. Google penalizes things that seem keyword dense for the sake of SEO ranking
2. AI uses Google and Bing to find articles.
So if I don't rank for the search, then AI won't pick me up, at least partly. It seems that AI also looks for context alongside the answer. Here's straight from the source on that:
"If someone asks me about “best time to plant tomatoes in Arizona,” and your article covers not just the when, but also soil prep, water schedules, and climate zones—you win."
So if I apply that to a key word gap, like yours above, I'd write some stuff about:
Understanding of remote work trends and the specific needs of remote job applicants
Capabilities and limitations of AI in customizing resumes and cover letters
The role of AI in automating job application processes and improving efficiency
Comparison of AI resume builders with traditional methods
The importance of keyword optimization in AI-generated resumes for ATS systems
Here's some optimization tips AI gave me to help it read any post:
▸Use structured data and schema markup to help AI models understand content relevance and context
▸Incorporate conversational, FAQ-style content to align with AI model interaction styles
▸Ensure content is comprehensive yet concise, providing clear, actionable information
▸Highlight unique features and benefits of the Woberry service with user-centric examples
▸Include visual aids like infographics or charts to support text-based explanations, aiding AI in drawing connection
These might still be competitive, but probably less so than the general keywords, and depending on how you answer them, you might see results from seo or recommendations.
Just an idea, but what if you tried to rank for other things instead of directly for job related functions (like resume related activities)?
You can try a more narrative approach and build up (longform?) content in areas of work culture or trends or education or interviews with industry professionals.
In this way your long term play would be content/branding and that would be the top of the funnel that leads to your product.
That being said, SEO can probably still be a good source, you might just have to be a bit creative with what you try to rank for. You've probably heard this before but, try to think what your users would be looking for and how and why, and then write the things that'll answer their questions.
Maybe instead of "resume builder" it is: How do I get my resume to pass AI filters.
Instead of "job search tips" it is: what are companies in x field looking for in a resume/candidate
These might still be competitive, but probably less so than the general keywords, and depending on how you answer them, you might see results from seo or recommendations.
you gotta do both
I see the organic traffic definitely changed, it was decreased from the regular channels, but also noticed in the analytics systems more & more visitors comes from ChatGPT/Perplexity without me doing something special ¯\_(ツ)_/¯
Really feeling this..
this is an interesting subject, i feel like we are missing something here there is always that thing lingering in the back of my head, the dead internet theory, it feels eerie quiet a lot these days, for example the whole X platform feels like its full of bots and automated responses there are even actual scam advertisements on there which is insane, it feels and seems its going to be hard to impossible for new startups, i feel that with ours,
I've noticed the new google feature where the AI answers your questions.. We are noticing a shift exactly as you say. Unfortunately I don't have the answer to counter this yet.
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Interesting, have you guys actually seen measurable improvements from the AI-first content tweaks yet?
This comment was deleted a year ago