šŸ‘‰(This article first appeared on my Medium)

Iā€™m often asked by fellow SaaS founders which tools we use at MailTag.

So, without further delay, hereā€™s a compiled list of our top 11 must-have tools for SaaS founders.

Baremetrics.

Category: Revenue analytics software. šŸ’µ

Why itā€™s awesome: At the end of the day, you canā€™t improve what you canā€™t measure. Baremetrics is an incredible revenue analytics platform which ties into your Stripe account, providing you with at-a-glance metrics that are worth studying (churn, recurring revenue growth, etc.).

Wistia.

Category: Video player software. šŸ“ø

Why itā€™s awesome: When visitors to come to your website for the first time, you only have one shot to make a great first impression. Wistia provides a beautiful UI for displaying videos (itā€™s a much better option than embedding an ugly YouTube video).

PixelMe.

Category: Retargeting software. šŸš€

Why itā€™s awesome: In case you were unaware, Medium doesnā€™t allow you to embed a Facebook retargeting pixel within your articles. PixelMe to the rescue! PixelMe is a link shortener that allows you to embed your Facebook retargeting pixel into your links.

KW Finder.

Category: SEO software. šŸ”Ž

Why itā€™s awesome: KW Finder is a must-have SEO tool. It helps you uncover keywords that are receiving high search traffic but have very little competition in the search results.

Ahrefs.

Category: SEO software. šŸ”Ž

Why itā€™s awesome: Ahrefs is another must-have SEO tool. We like it for spying on competitors because of their reverse-lookup functionality (allowing you to see which keywords and websites are driving the most traffic to your competitors).

Upscribe.

Category: Content marketing software. šŸ“

Why itā€™s awesome: Upscribe provides embeddable opt-in forms for Medium. If youā€™re looking for an awesome tool to help grow your email list, look no further.

Grammarly.

Category: Chrome extension software. šŸ–„ļø

Why itā€™s awesome: Every content marketer understands the importance of double-checking their spelling and grammar before clicking ā€œpublishā€. If youā€™re serious about content marketing for your SaaS business, you should consider using Grammarly to proof-read your work.

Invision.

Category: Design management software. šŸŽØ

Why itā€™s awesome: Invision is a project management platform built specifically for UI/UX teams. No more digging through desktop folders for files ā€” Invision helps keep all of your design prototypes and notes in one convenient place.

Trello.

Category: Project management software. šŸ”§

Why itā€™s awesome: Trello provides teams with a collaborative dashboard for task management. You can post comments in segmented ā€œboardsā€ (i.e: Create one board for ā€œdesign tasksā€, one for ā€œprogramming tasksā€, etc.) which your team can access and edit.

Intercom.

Category: Live-chat software. šŸ’¬

Why itā€™s awesome: Perhaps the quickest way to increase your sales is to make yourself easily accessible to prospective customers. Try adding live-chat software to your pricing page and see the results for yourself. (We also like Intercom because of their mobile app, allowing you to answer live-chat messages on the go).

Buffer.

Category: Social media management software. šŸ¦

Why itā€™s awesome: Every SaaS business needs a social presence. Buffer provides a simple dashboard that allows you to easily schedule content (no more logging into your social media profiles every day to publish new posts!).

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