We're launching UNUBO, our first product and are documenting it all, right here on Indie Hackers.
This is part 4 in our 5-part launch journey, where I’ll be writing in detail how we approached each part, plus results - good and bad.
Have you checked out the other parts of the series?
✅ Part 1: Product Hunt Upcoming (general intro)
✅ Part 1.5: Product Hunt Upcoming (results)
➡️ Part 4: Reddit
This part won't be very long, as I consider our launch on Reddit a failure. Perhaps it's with the word 'launch' where I messed up - stay with me.
Preparation
My mission with Reddit was to gain enough karma, to post into the Entrepreneur subreddit and watch the traffic roll in. It didn’t work out that way at all. Instead, I received a few encouraging comments (which were great by the way), but that’s about it.
I don't think you really launch on Reddit per se, and that was an error in my thinking. It requires a lot more time, and isn’t perhaps the right tool for our business, for generating traffic (right now anyway).
Reddit doesn’t feel very natural to me - can’t quite put my finger on why, so I think I’ll hang out in there some more, and see if I can figure it out organically.
24hr stats
- 370 post views
- 7 upvotes
- 3 sign ups
Nothing worth writing home about, but the comments were nice at least. As I mentioned before, this is about documenting what works and what doesn’t.
To end on a positive note, I'm still happy about how things went with the entire launch. We've even got our first few paying customers!
The next part in this series marks the last, where I'll be wrapping things up, including writing about what's next.
Thanks for stopping by and reading or upvoting. Any questions for me? How about advice, is there something I'm missing when it comes to launching?
Is there something you're launching soon? Would love to hear from you in the comments.
I hang out on Twitter, come say "hi" 🖖🏾.