Canecto is a SaaS startup that is using cutting-edge predictive analytics to change the way businesses do analytics 

Canecto was created out of a frustration of not being able to get a web analytical tool, that real people could get actual results from.

We found that there was a lack of options on the market for people who are not analytical pros – so basically everybody! It can be extremely hard to extract real business value from data. We found that most web analytics tool available on the market was either:

  • Complicated and expensive tools, designed for large enterprises with a dedicated analytics department or tools.
  • Tools mainly focusing on traffic and a lot of irrelevant data and thereby nearly impossible to navigate

Same for all was that you would have to spend a lot of time and energy on trying to subtract real business value from your data. It’s not easy to figure out which next step to take based on the analytics or what changes can bring the most value to the individual business.

It is truly a shame that most businesses don’t manage to use their own data to their advantage despite the fact that there’s never been more data available for us to use and analyze.

That's why Canecto was founded. We don’t just do analytics – we provide you with insights and hands-on recommendations on exactly what to change on your website in order to increase sales, attract more customer or simply just produce better content. These findings are sent to your e-mail once a week as a report.

All recommendations lead you directly to the actions with the biggest impact and more importantly tells how to execute them. This allows you to zoom in on the areas, which make the most sense for your business in order to achieve the best results. We focus on information that may help your business grow – optimize your website, increase your ROI and convert more users.

Predictive analytics really is a paradigm shift in web analytics. Why start with the data and then work your way to the result, when you can know the result prior to initiating any digital effort?

Canecto includes several internal and external key features. All together they give you the full overview and the smaller details needed to improve your digital efforts. A key factor is that all actions are tied to individual goals or target pages to ensure that the recommendations are relevant for your digital strategies. 

Our features include:

  • Social media
  • Marketing (incl. remarketing)
  • User journey
  • Content
  • Traffic


Curious about how we are doing this?

At Canecto we have spent years on developing patented sophisticated algorithms and software so we can give you unique insights unobtainable elsewhere. Canecto uses a different set of technologies to help you get the best out of your website. We call our algorithms models, and we have more than 20 models, that carry out different tasks. Amongst the models we use are Artificial Intelligence, Machine Learning, Natural language processing, and predictive analytics models.

The most technologically advanced models are the predictive models. They are built on top of the results of the other models, and their purpose is to identify which initiatives will help you gain the most business value.

This is done by searching for significant patterns with high business value. They are for example able to identify segments of your users or which content may stand out. This enables the system to run various sets of combinations in order to identify which initiatives that will create the most value for your business.

An example of how the software works in relations to the social media feature:

The models continually learn from your users’ behavior. The model analyzes what kind of social media traffic, that converts your users more efficiently. Further, it looks for significant segments, that has the highest predicted conversion proverbiality among your converting users. Based upon this we can tell you where to focus and give you a predicted outcome of the actions.

It sounds simple but in reality, our recommendations are the result of millions of calculations for each site and actions. The system is based upon a highly advanced data structure that we hold patents on.

If you wish to improve your web and digital efforts then maybe you should give it a try. You can sign up for a free trial and receive free reports here.