1. You are getting a lot of questions
If you are getting a lot questions about how the product works or how it could provide value than this could be a great sign that people have interested in your product but also a terrible one since this is the biggest indicator you are losing money by not answering these questions throughout the website.
When people consider buying something there are always a set of questions they need to get answered before they are ready to buy, and those questions often qualify as objections so if you don’t answer those on the website it can’t sell the product or service for you.
The biggest problem here is that people have these questions all the time but they don’t bother to ask you, only about 1/20 people get over the hassle of contacting you (depending on how easy it is to reach out). Think about it, every time someone asks you something you probably lost at least 10 people that had the same/similar question, they were close to buying but you didn’t have the chance to explain things and sell them :(
Pro-Tip: Don’t be discouraged!! This is the best place to gather all these frequent questions and objections, organize and prioritize them so you can answer these points throughout the website and get better results (let me know in the comments if you want me to write an article about how to do this).
2. You're not tracking visitor behavior
Remember the old saying “What can’t be measured, can’t be improved”, if you are not frequently checking how the website is performing and following a couple of important metrics them you are missing insights that will give you more ideas that can generate more revenue.
I know what you are thinking, analytics can be pretty overwhelming and way too complicated sometimes to the point it makes it useless to the average user, but if you focus on the top 3-5 metrics and check them about once a week I promise you will get great insights with very little work.
Pro-tip #1: Setup something like Hotjar (free up to 10k visits/month) as it records what your visitors do on your website and having a visual way to do 80% of the job of the analytics just makes it 10x easier!
Pro-tip #2: Figure out what are the best metrics you should keep track off to get the best results with little effort. If you want this figured out for you sign up for my weekly actionable tips to get lesson #1 explaining the 80/20 of analytics in 10 min or less.
3. People are bouncing a lot
The Bounce rate (%) basically means the percentage of people that leave the website without checking any other page besides the landing page. You can also consider a similar metric for each section of the Landing page where people leave without checking the next section within the same page.
When people bounce off your website it usually relates to the following issues:
- People don’t understand what the product or service does from the first few seconds, so you end up losing them.
- You don’t link sections of the page so people can learn more and keep browsing around to hopefully understand better the value you are offering.
- Your CTA is too overwhelming meaning the commitment to convert is too high and you need to break it down more.
- The CTA could be easy to miss so make sure you have a great CTA with lot’s of contrast in the beginning and at the end of the page (as the last chance to convert visitors)
Pro-Tip: If you look at a handful of visitor recordings like I recommended in the previous tips you will begin to spot patterns on the things they have read or scrolled through before leaving so you can change that part of the page to inform people better and test if you get better results.
4. Several people are leaving at the same point of your website
If this is happening to your website then you are experiencing a bottleneck in terms of how well your website could convert. This is usually an easy fix but could be hard to diagnose, so here are some a couple reasons why this could happen:
- That section could be raising a lot of questions you are not answering.
- Could be turning off people for some misunderstanding of what the message is supposed to be.
A couple of things you could try to fix it:
- Add an FAQ if that section is complex enough or if up to that point of the website a lot of questions could have been raised.
- See if your copy is being a too vague or overly enthusiastic as that can trigger people’s bullshit detector and turn them off in an instant!
- Rewrite the copy of that section so it is more direct and explains the part you are showcasing as easily as possible.
5. You noticed the website is not converting
The problem of not converting well can be much more obvious in this case (unlike the other examples) but also it’s the one that can be harder to identify the cause, I would suggest you take the following steps:
- Could your CTA be too overwhelming? How can you reduce that commitment (of signing up, buying, getting a free trial, scheduling a demo...)?
- Look back at this article and see if you notice any of the other signs and try the respective solutions.
- What if your CTA is not the right action to take? For example, instead of a free trial, it would be better to schedule a demo (just an example).
Pro-Tip: Try to layout common objections people have for not converting and the reasons why your current customers converted then check how your website is not covering these points.
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Pssht…Hungry for more?👇
This article was a deep dive on one of my weekly snippets where I send you actionable tips you can try and learn, so you can get better results!
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Need help with your conversion?
Would love to discuss your problems so feel free to tell me about your current situation, needs or goals in the comments 👇 or …
Website (+ info about my services)
Contact me: pedro@cortes.design
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Have you noticed any of these signs?
Describe me your problems in the comments related to these signs and I would do my best to help you out 👇