Introduction

Enjoying the last day of Buffer Retreat in Singapore
 

This is a short blog post to transparently share Cronhub’s metrics in the first month after the launch. I’ve launched Cronhub on March 20, 2018 on Product Hunt and the reaction of people were mostly positive. Every month I’m planning to write a quick report and share it with everyone. My plan is to build Cronhub openly and I’ve already shared two personal Indie Hacker articles on Cronhub in the past month. With these articles and report, I want to provide insights on what it takes to build a profitable side-business from scratch. I also felt that it inspired a lot of indie developers to start their own projects and be more open what they work on.

This is my first report so please take this with a pinch of salt. There might be some metrics I’ve completely missed so please add the metric you would like to see in the comments below.

Now let’s get to the metrics for March 20, 2018 - April 20, 2018.

Awareness & Acquisition (10,807 sessions)

These marketing metrics measure the reach to the potential customers and how they convert to visitors. Each visitor to Cronhub site is a session. I primarily use content marketing to expand awareness of Cronhub and acquire new visitors who I think may turn to potential customers. My market is developers. In the past month, I’ve written two Indie Hackers articles and republished them on a Medium publication. I’ve also launched Cronhub on Product Hunt which brought a lot of visitors to the site.

The total number of sessions
 

The reason why referral has the biggest chunk of the pie is the PH launch which brought almost 30% of all traffic in the last month. After the launch, the direct and organic search traffic started to take off which is promising.

Traffic by source
 

If we break down the referral traffic we can see that publishing my articles on Indie Hackers and republishing them on Medium wasn’t a bad idea. It drove a good amount of visitors to the site. I should also keep using Twitter to provide updates and promote Cronhub.

Referrals by source
 

Activation (500 sign ups)

This product metric measures how many of the visitors acquired by marketing channels sign up for the product. Cronhub has 500 signed up users. As I said in the past Cronhub is a very niche product so I never expect this number to be very high. However, I want quality users who will actively use Cronhub and get a value from it and eventually turn to customers.

Active Monitors (145)

Currently, there are 145 active monitors on Cronhub. A monitor is active if it has received at least one ping. These active monitors have sent around 2600 notifications so far through different notification channels.

Revenue ($20)

Cronhub has 3 paying customers on the “Developer” $7 plan. Current MRR is $20.

Monthly Expenses ($57)

  • Digital Ocean to host Cronhub site as well as the blog. I’m planning to move Cronhub to Kubernetes soon so I think that will also save the hosting costs. - $19
  • Laravel Forge makes it easy to host Laravel Applications. Once I'm on Kubernetes I won’t need Forge. - $19
  • Gmail - $5
  • SMS Service, Nexmo for sending SMS alerts - $10
  • Mailgun for handling emails - $0
  • Hyperping for uptime monitoring - $5

Biggest Challenge

I think I should work on the better onboarding process for new users. Most users sign up but they don’t integrate their cronjobs with Cronhub monitors. I should make the integration part seamless. I'm working on this.

What’s next?

I’m working on a new Business/Team plan that will allow teams to use Cronhub. I may also adjust the pricing model of Cronhub. However, I know it may take couple iterations until I get it right.

If you’re a developer or part of a developer team that uses cronjobs you can try Cronhub for free. Use coupon "indiehackers" to get 20% discount if you upgrade to “Developer” plan.

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