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Marketing & SaaS enthusiast. All things B2B, ECommerce & Tech. For collaboration on anything:
September 26, 2021
16 Actionable Metrics for Measuring Customer Success in SaaS
*Any company with a customer base needs to develop a strong customer success strategy. But what exactly is — and how do you — measure customer success?* There a…
September 15, 2021
Global SaaS Compliance: A Complete Audit Checklist
*The beauty of Software as a Service (SaaS) businesses is that they can go global from the start. Anyone with an internet connection can become a customer, so a…
September 6, 2021
12 Advantages of Building an Online Community for SaaS Business
*The Software as a Service (SaaS) market is growing fast. The market is expected to grow from $225.6 billion in 2020 to $272.49 billion by the end of 2021.* If …
August 31, 2021
LaaS, PaaS, CaaS, IaaS, FaaS, and SaaS Explained
*As technology develops, new variations of cloud computing services pop up. No two services are the same, but they share similar characteristics. Most important…
August 18, 2021
Guide to Video Marketing for SaaS Businesses
*Many marketers would say that video marketing is the way of the future. Still, with over 85% of internet users in the United States watching video content week…
August 10, 2021
Using Your SaaS Social Media Marketing Strategy For Customer Acquisition
*With 3.78 billion users worldwide in 2021, social media is ubiquitous and part of our everyday lives. Over the past few years, it’s changed the marketing game …
July 29, 2021
How to Scale Your SaaS Business
*Scaling is essential for success in the SaaS industry. If you can’t scale, you can’t reach new customers. Once your customer pool stays stagnant, your competit…
July 20, 2021
A Complete Guide to Calculating Customer Acquisition Cost for SaaS
*In most industries, success is a careful balancing act between risk and reward. You can’t create a successful product in the SaaS world without investing time,…
July 12, 2021
The SaaS Customer Lifecycle Explained
*Everything in life is characterized by cycles. There’s an order to most things from nature to the business world if you look close enough, and your SaaS busine…
July 5, 2021
Clubhouse: How to Promote Your SaaS Business
*Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every t…
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