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Raleigh, North Carolina
joined 5 months ago
Optimist + Contrarian. Helping service firms align with customers for better outcomes //// caseywinans dot com
March 30, 2021
Want to accelerate your business growth with uncommon strategies?
*Better Outcomes* is the ultimate newsletter for service business leaders fed up with that status quo. Each week I share lessons and stories from building real …
March 16, 2021
Why client churn hurts your business more than new clients can help
In the world of professional services, most client relationships are transactional. Work is project-based and revenue is lumpy. And growth is damn near impossib…
March 9, 2021
Great clients want you to lead them and will pay more for the privilege
>Order taking is what you did working the drive-thru in high school, not what great clients expect from you as a professional Scenario: Many service firms start…
February 23, 2021
Is Building a Software Company Within a Service Firm a Recipe for Failure?
Having been around professional services for the better part of 3 decades now, I’ve seen enough to recognize repetitive patterns. Oftentimes, it’s like watching…
February 16, 2021
Learning how to embrace better outcomes?
I'm in the midst of rebranding my newsletter. Along with my overarching personal brand as well. After selling my 8-figure business in 2018, I've been on a missi…
February 9, 2021
Who Invited Murphy's Law to the Party?
No one likes Murphy's Law. That's probably the point; right?! Who wants things to go wrong? I know I don't. And neither do you. Yet growing a business and not i…
February 2, 2021
Do your customers know you'll do whatever it takes?
I come from a professional services background. First as a software engineer, then consultant, and after that, a founder of my own consulting firm. I grew it to…
February 2, 2021
Business advice from an 8-figure success story
I'd like to take a moment of your time to introduce my community. It's small yet growing and I have so much to share over time. As background, I started as a so…
January 26, 2021
Do you embrace or rebel against constraints?
While constraints typically conjure up images of reducing choice, I want to challenge you to think of them as opportunities. Opportunities that spark creativity…
January 19, 2021
What's your vision and strategy for getting there?
Given I spend much of my time helping B2B service businesses grow by rejecting the status quo, I think about vision and strategy all the time. But do most peopl…
Helping service firms align with customers