@caseywinans Casey Winans

*Better Outcomes* is the ultimate newsletter for service business leaders fed up with that status quo. Each week I share lessons and stories from building real …

In the world of professional services, most client relationships are transactional. Work is project-based and revenue is lumpy. And growth is damn near impossib…

>Order taking is what you did working the drive-thru in high school, not what great clients expect from you as a professional Scenario: Many service firms start…

Having been around professional services for the better part of 3 decades now, I’ve seen enough to recognize repetitive patterns. Oftentimes, it’s like watching…

I'm in the midst of rebranding my newsletter. Along with my overarching personal brand as well. After selling my 8-figure business in 2018, I've been on a missi…

No one likes Murphy's Law. That's probably the point; right?! Who wants things to go wrong? I know I don't. And neither do you. Yet growing a business and not i…

I come from a professional services background. First as a software engineer, then consultant, and after that, a founder of my own consulting firm. I grew it to…

I'd like to take a moment of your time to introduce my community. It's small yet growing and I have so much to share over time. As background, I started as a so…

While constraints typically conjure up images of reducing choice, I want to challenge you to think of them as opportunities. Opportunities that spark creativity…

Given I spend much of my time helping B2B service businesses grow by rejecting the status quo, I think about vision and strategy all the time. But do most peopl…