We were a web design agency when we created this product.. so our first clients were our own customers. Later on it is spread via word of mouth in the early days of Twitter. I would blog about our progress, talk about the features and the code etc, share that and it gained some interest.
In the early days - differentiation was easy. We were the only ones doing it. As the channel became more crowded - we took the 'security' and 'customer support' angles, emphasized those and the let the competitors play the 'low-price, easy to use' cards. From there just rinse and repeat. I recommend this book: https://en.wikipedia.org/wiki/Blue_Ocean_Strategy
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thanks joshua for answering . i did read the book great read. but to much high level for the average developer ... maybe can you recommend more practical read ?
so you created solution to problem you know very well.
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This is a great piece and I'm so glad more folks are speaking out about how companies can work (and thrive) without huge VC money backing them. Thanks for writing it! I should have you on my podcast at some point (it's about this subject).
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Thank Paul - Ping my marketing team via the contact form at pagely.com whenever you'd like me on ;)
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Legendary story and lessons @joshua_strebel! You and you're wife definitely deserve more fanfare and that must have been a bitter pill to swallow. I know we often tell ourselves and each other that we should strive for efficiency, innovation, and value to our customers, but I also think that when credit is due, it should be given.
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The bank does not take kudos and likes - It is/was as bitter pill at times - but we try to keep the ego in check - the best revenge is winning ;)
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Great article. I remember the old logo in the picture when you started. Totally agree with your points. Luckily I believe that everyday there are more Indie Hackers like you!
Thank's for taking the time to read. Am available to answer questions and respond to comments. Cheers!
This is great article fanelly SaaS that i can understand .
can i read where and how did you start ?
i mean did you do it full time when started or as part time project ?
how did you got your first clients ?
as WP echo system is so saturated , how did you differentiate your self from the rest ?
Thanks!
I documented the early days in a 5 part series here: https://pagely.com/blog/building-page-ly-part1-identifying-the-opportunity/
We were a web design agency when we created this product.. so our first clients were our own customers. Later on it is spread via word of mouth in the early days of Twitter. I would blog about our progress, talk about the features and the code etc, share that and it gained some interest.
In the early days - differentiation was easy. We were the only ones doing it. As the channel became more crowded - we took the 'security' and 'customer support' angles, emphasized those and the let the competitors play the 'low-price, easy to use' cards. From there just rinse and repeat. I recommend this book: https://en.wikipedia.org/wiki/Blue_Ocean_Strategy
thanks joshua for answering . i did read the book great read. but to much high level for the average developer ... maybe can you recommend more practical read ?
so you created solution to problem you know very well.
This is a great piece and I'm so glad more folks are speaking out about how companies can work (and thrive) without huge VC money backing them. Thanks for writing it! I should have you on my podcast at some point (it's about this subject).
Thank Paul - Ping my marketing team via the contact form at pagely.com whenever you'd like me on ;)
Legendary story and lessons @joshua_strebel! You and you're wife definitely deserve more fanfare and that must have been a bitter pill to swallow. I know we often tell ourselves and each other that we should strive for efficiency, innovation, and value to our customers, but I also think that when credit is due, it should be given.
The bank does not take kudos and likes - It is/was as bitter pill at times - but we try to keep the ego in check - the best revenge is winning ;)
Great article. I remember the old logo in the picture when you started. Totally agree with your points. Luckily I believe that everyday there are more Indie Hackers like you!
Thanks Jose.