August 24, 2018

$1000 MRR under a month. Never give up!

Hey everyone.

I know a lot of you are working hard on your products probably thinking you would never get it off the ground. You will. I promise.

My previous startup used to make $100,000

(e-com) per month. We got hit by Facebook Ads algorithm and simply couldn't sustain. I tried to make it work and things just went downhill. I felt like I should start something new but then I thought I've spent 2 years on this business (subscriber list of 400,000) and kept trying to make it work. I even hired a manager, paid her good but she quit under a month. For the past 8 months I hadn't made any money. I decided it was time to shut it down.

I spent the next couple of days reading IH interviews and got inspired by an idea and launched a new venture. It was an add-on service for an existing application. I was excited and spent a day writing my ideas down and sent a proposal to the founder. I heard back, the email said, "thank you but we will pass".

I tried to think of other ideas but even after a week I was convinced that my idea provides value to the customers and I'm going to build it.

I started on 1st June. Worked on the product and was ready to launch by 20th July. I wrote to the business owner again and this time they seemed excited. They listed us in their directory and we started getting customers. In under 25 days, we already have some 15 customers and $1000 MRR.

What's next?

We are working with the company to launch our service as a core part of their offering. Yes, you read that right.

It's been a great journey and I think that every one of us is a winner. Never ever give up!


  1. 14

    That's awesome! Care to share what your business is?

    1. 1

      I won't be able to share any details as I have signed a NDA with the main company :(

  2. 5

    Hmm.. I'm trying to understand the point of your message. Inspiration by just saying "You can do it" is not a good type of inspiration. Maybe share something new and teach us something. Congrats on the win, but I find this post a bit confusing.

    1. 5

      Some people just see negativity in everything. "Is not a correct type of inspiration". Jeez.

      1. 1

        I think it's valid feedback, that this wasn't inspiring or helpful to Shar.

        1. 1

          I agree. Everyone has a right to their opinion.

      2. 1

        This comment was deleted 2 months ago.

    2. 2

      He's just sharing his journey with a message to never give up. He nowhere mentions in his post he's trying to inspire. It's just a casual message at the end. Relax

    3. 1

      Here's the point. When I started working on this idea all I was greeted with was rejection. I did not have any experience in this particular technology. I started from the basics. I was competing with companies who have been in business for years. There were times when I wanted to give up but I didn't.

      I imagine a lot of Indie Hackers would be making the same journey and will have to face rejection. Remember how I said I got the idea for this project by reading an interview from IH. I'm hoping my story has a similar effect.

  3. 2

    I'm more curious as to what happened with Facebook / Google that caused you to go from $100k to $0k.

    1. 1

      Facebook kept changing their algos which made our CPA go from $2 to $8. We were selling a $15 product.

  4. 2

    How can you have a $1000 MRR in 25 days? Doesn't it need to be at least a month or a couple of months to establish a MRR?

    1. 1

      Good point. I couldn't wait till a month was complete to post.

    2. 1

      He's probably talking about monthly subscriptions.

  5. 2

    Congratulations. Looking forward to hear more about your product offering.

  6. 2

    Great job coming up with a product that can produce $65+ of monthly value to the customer.

    1. 1

      Actually, 20-30% of it is one time fee.

  7. 2

    Never giving up is the way to go

  8. 2

    To become listed with them, did you talk about value prop for their user base, or how did you go about it?

    1. 2

      When writing to them, my focus was

      • How will this help their company

      • How will this help their user base

  9. 1

    Congrats. I’ve read a few similar stories on subreddits and they also don’t say what the product is or provide a link to it.

    Why is that? Would be great to see an example of what this type of business looks like and who the customers are.

    1. 1

      Hey. I'm guessing one of the reasons is inviting unnecessary competitors. Maybe they've just launched and there is low entry to barrier.

  10. 1

    Nice work!

  11. 1

    Congratulations. This is very impressive. Would love to learn about the idea and also your decision process to pursue it.

    1. 2

      To be honest I was using their product for months and the solution was born out of my frustration to use the product. I collected all the feedback from public forums and I could see that the issues I faced was exactly what others had faced too. There was definitely demand and I started with a MVP and sure enough when I launched customers signed up.

  12. 1

    It's so good to hear about your journey.

  13. 1

    Nice work Jack!

  14. 1

    Good stuff man well done! Curious about the product though, care to share?

  15. 1

    Good story. Would be nice to know what the produce is, if you want/can ;-)

  16. 1

    Very inspiring!!