Discuss this article or ask me any questions you may have.
3
Great post. In my previous job managing the digital side of two well known print magazines I migrated our two WP sites to Kinsta from WPEngine, primarily because the service was better suited to our growing traffic volume.
Every move has its ups and downs. What I can say that really made a difference for me was the trust I had in your techs and customer success people. What you’ve built is definitely client focused and as a former client I really appreciated it.
1
Hey Ricardo,
That's awesome and thank you for your business, your support means a lot!
2
Honestly, this is the 1st ever 7000+ words blog I have read. For bootstrapping a business and to reach great heights on the same, wow! every details are provided. Thanks a lot for sharing your experience and learning. I am sure that this is helpful for many others like me.
1
I'm happy to hear that!
1
Great post, took me about 2 months to actually reach it, but you hit a lot of great points and made me think through a few things on my end while I'm building out my own startup. Thanks again for sharing this insight and the encouragement.
1
Glad you liked it and good luck with your startup!
1
Awesome post, wordpress hosting is a fairly crowded market space but your site definitely stands out with the clean design and welcoming attitude.
Quick question on your content marketing success: how long do you usually dedicate your time to write the post and how long to promote it? What are some common ways you promote the blog post?
Thanks!
1
Our site design is brand new it has been launched 4 weeks ago, glad you like it!
We spend a lot of time promoting our posts, reaching out to companies/influencers/developers we mentioned. As a general rule, I'd recommend spending at least the same amount of time (or even more!) promoting your content.
One trick we use to promote our posts is push notification. It's a free service and you can drive instant traffic to your site. Easy to set up and manage, simply awesome. Here is a guide with further details https://kinsta.com/blog/wordpress-push-notifications/
1
Great post, read the whole thing - and with my embarrassingly short attention span, that's saying something.
In know this isn't a walk in the park, but you give me hope that it can be done via bootstrapping!
Really good advice here. I will try to internalise all of your lessons, especially around content marketing, as I'm building my company now.
Regarding your 20+ SaaS products post, I just wanted to make you aware of UNUBO, which enables you to auto discover, track and stay in control of what you spend on service subscriptions, like the ones you listed - feel free to check us out!
1
Thanks Leandro, Unubo looks promising I'll take a further look.
1
Awesome article, thank you very much.
I checked your article about the SaaS tools you use (https://kinsta.com/blog/saas-products/): I see you are using several tools like Mailchimp or OneSignal to promote your content.
I run a company called Botletter (https://www.botletter.com) allowing you to promote your content just like Mailchimp but on Facebook Messenger. We get an average open-rate of 80% and a 4 to 8 times higher clic rate. I would love to see Kinsta's blog using it ;)
Keep up the good work!
1
Hey Nico,
Thanks for reading. 80% ope-rate sounds like magic, we'll definitely take a look at Botletter, thanks for sharing!
1
Now that I read this I feel like I should move from WPEngine to Kinsta :-) Great writing!
1
Glad you liked it! Szivesen latunk az ugyfeleink kozott ;)
1
I just finished 7,000+ words , great story. I'd like to suggest you to check any smaller plan, which is less than $30. I know $30 is best for what you offering, but there are really good people, who are looking for it.
4
Hey Noah, glad you liked it! There is a good reason why our smallest plan is $30. I'm sure that we won't, can't and actually don't want to lower this entry-level plan. There are hundreds of budget hosts out there where you can get hosting for as low as 1-$10/mo but you shouldn't expect too much from these services (just check online reviews for the biggest names in the industry), you get what you pay for. If a client pays you $5/mo you simply can not hire real experts to provide high-quality support , you can not host these sites on a premium cloud network like Google Cloud, can not hire more engineers to add new features and so on. Lowering the prices would mean a decrease in the quality of the service and we want to avoid it at all costs.
2
I second this. One of the best ways to differentiate from the competition is with your pricing. If you're really solving problem in a better way than most of the people, you can and should charge more. Just make sure you're not charging more for the sake of it (or because you're hungry for profits). Be ready to defend it and (as Tom nicely put in the article) you can still make an exception if people provide you a good reason why you should give them a discount.
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Great post. In my previous job managing the digital side of two well known print magazines I migrated our two WP sites to Kinsta from WPEngine, primarily because the service was better suited to our growing traffic volume.
Every move has its ups and downs. What I can say that really made a difference for me was the trust I had in your techs and customer success people. What you’ve built is definitely client focused and as a former client I really appreciated it.
Hey Ricardo,
That's awesome and thank you for your business, your support means a lot!
Honestly, this is the 1st ever 7000+ words blog I have read. For bootstrapping a business and to reach great heights on the same, wow! every details are provided. Thanks a lot for sharing your experience and learning. I am sure that this is helpful for many others like me.
I'm happy to hear that!
Great post, took me about 2 months to actually reach it, but you hit a lot of great points and made me think through a few things on my end while I'm building out my own startup. Thanks again for sharing this insight and the encouragement.
Glad you liked it and good luck with your startup!
Awesome post, wordpress hosting is a fairly crowded market space but your site definitely stands out with the clean design and welcoming attitude.
Quick question on your content marketing success: how long do you usually dedicate your time to write the post and how long to promote it? What are some common ways you promote the blog post?
Thanks!
Our site design is brand new it has been launched 4 weeks ago, glad you like it!
We spend a lot of time promoting our posts, reaching out to companies/influencers/developers we mentioned. As a general rule, I'd recommend spending at least the same amount of time (or even more!) promoting your content.
One trick we use to promote our posts is push notification. It's a free service and you can drive instant traffic to your site. Easy to set up and manage, simply awesome. Here is a guide with further details https://kinsta.com/blog/wordpress-push-notifications/
Great post, read the whole thing - and with my embarrassingly short attention span, that's saying something.
In know this isn't a walk in the park, but you give me hope that it can be done via bootstrapping!
Really good advice here. I will try to internalise all of your lessons, especially around content marketing, as I'm building my company now.
Regarding your 20+ SaaS products post, I just wanted to make you aware of UNUBO, which enables you to auto discover, track and stay in control of what you spend on service subscriptions, like the ones you listed - feel free to check us out!
Thanks Leandro, Unubo looks promising I'll take a further look.
Awesome article, thank you very much.
I checked your article about the SaaS tools you use (https://kinsta.com/blog/saas-products/): I see you are using several tools like Mailchimp or OneSignal to promote your content.
I run a company called Botletter (https://www.botletter.com) allowing you to promote your content just like Mailchimp but on Facebook Messenger. We get an average open-rate of 80% and a 4 to 8 times higher clic rate. I would love to see Kinsta's blog using it ;)
Keep up the good work!
Hey Nico,
Thanks for reading. 80% ope-rate sounds like magic, we'll definitely take a look at Botletter, thanks for sharing!
Now that I read this I feel like I should move from WPEngine to Kinsta :-) Great writing!
Glad you liked it! Szivesen latunk az ugyfeleink kozott ;)
I just finished 7,000+ words , great story. I'd like to suggest you to check any smaller plan, which is less than $30. I know $30 is best for what you offering, but there are really good people, who are looking for it.
Hey Noah, glad you liked it! There is a good reason why our smallest plan is $30. I'm sure that we won't, can't and actually don't want to lower this entry-level plan. There are hundreds of budget hosts out there where you can get hosting for as low as 1-$10/mo but you shouldn't expect too much from these services (just check online reviews for the biggest names in the industry), you get what you pay for. If a client pays you $5/mo you simply can not hire real experts to provide high-quality support , you can not host these sites on a premium cloud network like Google Cloud, can not hire more engineers to add new features and so on. Lowering the prices would mean a decrease in the quality of the service and we want to avoid it at all costs.
I second this. One of the best ways to differentiate from the competition is with your pricing. If you're really solving problem in a better way than most of the people, you can and should charge more. Just make sure you're not charging more for the sake of it (or because you're hungry for profits). Be ready to defend it and (as Tom nicely put in the article) you can still make an exception if people provide you a good reason why you should give them a discount.
Agreed! All the best :)