I recently created and shared my startup marketing Trello board - 100 actionable, tried and tested ideas for your first 100 customers. Here's what happened
This was my best performing LinkedIn post: https://www.linkedin.com/feed/update/activity:6488359617167392768/
This delivered 2,500 views, 43 likes, 7 comments and 100s of clicks
It delivered 514 views and 213 clicks (great CTR!)
It was featured in the IH email blast
I got 9 karma
I got 37 points
I got 2 comments.
I am not sure what these mean as I am new to HN
From the board itself I received:
15 email subs / day to my daily email blast with new daily tips
40 LinkedIn requests
7 leads (still being qualified) across email, Facebook and LinkedIn
Overwhelmingly positive feedback
My question is what to do next?
Appreciate the win, take new freelance clients, move on. Occasionally update and repost to grow usefulness for user, and effectiveness for freelance work leads
Turn it into a proper side project. Spend many more hours refining and improving the board. Migrate it to a web platform with CTAs for an email list and generate product subscription referral fees. Build a marketing tool for marketers and co-founders. Example: https://toolsformakers.com/
Although a great response for free marketing advice and tips is to be expected, it has performed much better than anticipated.
However, I don't want to fall into the trap of thinking leveraging a few communities to get a bunch of likes and a few leads is enough to warrant building yet another side-project by an Indie Hacker for an Indie Hacker.
I have various other ideas I want to explore and that I see as being more likely to build me a real, profitable side business.
Have I achieved anything of note here apart from the glow of some social likes?