After tons of research, I found a great process for choosing a brand name (and URL)

I just launched a new project last month, and my biggest hurdle for a while was: I had no idea what to name it.

Investors and founders like Paul Graham, Jason Calacanis and Rand Fishkin have talked about the importance of brand names, but most of the info just helps you narrow down ideas you already have.

There isn't much information about brainstorming name ideas, and there’s almost no information at all about validating those ideas (i.e. not just asking friends and family).

So I did a shitload of research -- okay, maybe I was procrastinating at the time -- based on experts' advice, marketing data and behavioral psychology. And I organized it all in one place, right here - https://growthbadger.com/blog-names/

It covers everything from critical success factors to follow, to easy ways of brainstorming, to how to A/B test and pick the best name from all your ideas.

I'd love to hear what you think!