An exercise to better understand your target users and product

Today on the bus I started imagining each person around using my product. I asked myself:

• What would that person do with it?

• Why will use it?

I even forced to imagine people that weren't the target using the product.

This is not a replacement for surveys and proper research, but is a lot of fun!

Hope this is useful to you in some way. Let me know in the comments.