Any resources around cold-emailing?

Heya Suhas,

Looking for templates/tips on how to get responses from cold emails?

• Follow-up, follow-up, follow-up. You get more replies from your follow-up emails than your initial email.

• Short emails are better than long ones. Your recipients are busy.

• Focus on them and the value to them.

• Use 'You focused' language (http://kaidavis.com/you/) in your email. Don't just talk about yourself, talk about the other person's needs and wants.

Templates

There are a bunch of templates out there, but the issue with most free templates is they've been spammed to heck and back again.

You'll have the must success by:

• Identifying a prospect

• Writing a personalized email to that prospect

• Turning that email into a template

• Using that template when you do your outreach

When it comes to getting responses, focus on them and their needs. Talk about them, not you.

Also, any tool that helps automating/sending out personalized ones in bulk?

• MailShake.com ($19/month, I advise my clients to use this as an entry level tool)

• https://bluetick.io/, by Mike Taber of MicroConf (awesome dude)

(Source: I've been an outreach marketing/cold-emailing consultant for 5+ years and I've written 2+ books and numerous articles on outreach marketing)

When sending cold email try to personalize as much a possible. Tailor your message to the recipient.

Be upfront about who you are with a valid send from address and tell your recipients how you can provide value to them. Remember they are receiving hundreds of emails a day. How can you help them? What makes you different or better than the competition?

Keep it short and to the point and have a clear call to action in your email.

I have used https://www.hotsol.net/ to send bulk email campaigns. The prices are very affordable for bulk emailing and the customer service is good. They have built in templates or you can upload one of your own.

In regards to templates, just google free email templates. There are many resources available. Here is a useful link :

https://www.practicalecommerce.com/78-free-responsive-email-templates