December 6, 2018

Anyone here using "social listening" tools?

Is anyone here using social listening tools? (Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and anything else you consider relevant to your business.) I wrote about 15 tools which represent different categories:

  • up-and-comers

  • market leaders

  • tools focused on one platform

  • analytics tools with social listening features

  • management tools with social listening features

Here're the tools, and if you want to learn more about them, check out my article?


  • Awario

  • Brandwatch

  • Mention

  • Talkwalker

  • Buzzsumo

  • Linkfluence

  • Keyhole

  • Union Metrics

  • Tweetdeck

  • Tailwind

  • Sprout Social

  • Sprinklr

  • Hootsuite

  • Zoho Social


  1. 1

    Great sum up! A couple of days ago I had the question of how to monitor conversations, etc. I'm shocked by how pricey these tools are! Could be fun to build my own...

    1. 1

      Hi Aquiles, I am the founder of You can track conversations using our tool. The pricing is fair enough: