For those who don't know about everydayCheck yet, it is a simple and beautiful habit tracker to help people form good habits.
It's now been 6 months since I started working on it and I think the product is mature enough to focus on strategies to grow it over a 1000 paid users.
After having validated the product a couple of months back and having gotten the first hundred paid users I decided to follow a long-term strategy, with content marketing and SEO. I've been working on it and will keep to do so, but since it has a long-term expected return, I'd like to find more immediate strategies to fuel the motivation and the amount of time I can devote to it.
Right now, I know that out of every 250 visits I'll get 30 signups and a paid subscription. Thus, the goal number one is to bring traffic.
My main strategies/ideas right now:
Guerrilla marketing: Try to get the link out there in every single place I can find talking about habits and productivity. Blogs, youtube, reddit, instagram, etc...
Get featured: Try to get featured on productivity blogs and similar sites. Places like lifehacker would work pretty well.
Target niches: Subreddits, productivity forums, etc
Growth hacks: One idea that's been around my head for quite long now is to allow users to share their boards. This way, people could 'show off' the great work they are doing with other people and these people might sign up for the app. The contras are that habits tend to be quite personal and people might not want to share them at all. Allowing users to share streaks on social media would also be an idea falling into this category.
PPC: Reddit/FB/Google ads. As a bootstrapped idea I'd be willing to invest only the money the app itself generates (which is more than plenty to start with). However, since my app has a very low price, charges annually and it has a 30-day free trial, it's hard to calculate the LTV at the moment and it makes it quite hard to figure out if it makes any sense to try it at all without stupidly burning money.
Referrals: Develop some sort of referral system and get in touch with influencers giving them 50% per subscribed user. It's quite a lot of work with an uncertain roi right now.
So, how would you grow everydayCheck?
Any ideas are welcome :-)