Ask IH: Would Anyone Find Value In This Type Of Service?
Each time I setup and use Google Analytics, I find things that are massively insightful. They may nit be earth shattering things but they could help a business. Also, so many businesses have GA set up,and never look at it. There’s so much going on that no one takes the time.
My question is if anyone thinks there would be value in a low cost monthly service that delivered insights from your analytics each week? The insights would be simple, have actions to take, and delivered via email each Tuesday (because mondays suck).
I’d love to hear thoughts.
Hi Shane,
I am actually building something similar at ChartPoet.
It lets you generate one click insights from your Google Analytics data (and other data sources like FBAds, Adwords and even MySQL)
Here are our recipes
https://chartpoet.com/en/recipes
Would love to have your feedback on the product.
Thanks @gt5050. So it looks to me like you have "recipes" and people will pick one, correct? Do they pay for a recipe?
Recipes are basically preconfigured queries that we have curated.
People pay a monthly fee based on the number of queries they are running.
Our pricing is here https://chartpoet.com/en/pricing
Ahhh ok I see now! So it's like "custom reports". Do you find that you compete with the free ones in the Google Analytics Gallery?
ChartPoet lets you do much more than what Google Analytics templates offers
You can create one click dashboards, hosted on your domain, white labelled with your branding
We are rolling out a feature this week that will let you generate one click presentations and videos from your data.
ChartPoet lets you add multiple data sources in the same report, (you can generate a single report which has data from both FB Ads and Google Analytics)
Also there is a very powerful query engine that lets you run custom queries on Google Analytics and other data sources.
You can try it out here
https://chartpoet.com/en/explorer
Ok that makes complete sense. I love that. I also like the one click presentation idea....that could be very powerful especially for startups.
Yeah I think that could be a great idea but the insights might be a bit too vague without evaluating their sites more comprehensively - people would soon get bored of emails saying 'X page has a high bounce rate' or 'no clearly defined user flows which is hurting your conversion' etc. I guess without knowing the full array of actionable insights you think could be offered in an email digest it's hard to say if it could stay valuable.
You could charge quite a lot if you got it right though I'm sure. Market it as 'Autopilot for Google Analytics' and you could even extend the offer to actually help fix the issues you surface.
Thanks @blunicorn Agreed! It cannot be anything that simply regurgitates what you can already see in any platform - that's kind of redundant and might be interesting for about 2 weeks.
that's how google knows everything, by offering these "free" spyware components, why not offer the same thing for pwik that's open source.
Oh I did not know this existed. I am now seriously thinking about migrating. Do you know if they support analytics data for mobile apps?
@ccostel Well I don't think it does exist yet...that's kind of my idea though to bring it to life if possible :)
I was referring to pwik being an open source solution. But I like your idea as well. I've commented above my impressions and question to you :)
Hi there. Thanks! Yes some examples of insights might be letting you know there is a segment of people that represent most of your sales and they could benefit from a certain type of content and we can tell you what type of content to pursue. Another example could be that there are increasing cart abandonments from a specific source of traffic and we could identify that source and let you know why and what to do about it.
The insights and actions could be anything that relates to: what is going one, why is it happening, and what can you do about it.
Cool thanks for the examples. I think it will be quite challenging.
Our current challenge is to identify features and/or leaks for increasing user retention. Maybe you can look into that as well.
Good luck!
I agree on the challenging part. There are hundreds if not thousands of "insights" and "actions" that one can take based on those insights. You gave a great example of "user retention" and identifying leaks.....So if this type of service gave you insights related to that then it would be valuable - if not, then it wouldn't really be something you would want. Therefore....the challenge is how to curtail the insights/actions to each customer and still make it a productized service. How come everything I pick is so complex? hahaha.
He he. A friend of mine keeps quoting someone: "you have to fall in love with the problem, not the product". It's quite a challenge and I think there's opportunity there.
If you ever have an MVP/prototype sign me up for it :) You can get my email on my IH profile ;)
Cheers!
pwik is now Matomo
@harrywhelchel I sent you an email :)
Shane if you move forward with this PM me
@harrywhelchel thanks. I’ll Send you an email and/or PM you as I might pursue this!!
I'll be interested in using it if it aggregates information from different analytics platforms, and translate data into actionable suggestions. There are a couple services I have been thinking about trying: Cyfe and Supermetrics.
@theBrandonWu Brandon - Thanks! Yeah this is actually something I had to think about because there are a lot of "Dashboards" out there and would I want to compete with them? Probably not unless I can find something unique they aren't doing that adds value.
My idea, however, would work with either just one analytics platform or multiple ones depending on the level of package and instead of a "dashboard" I would provide more of a service as it were so for example you would get an email that tells you three things:
What is going on
Why is this happening
What can you do about it
I believe that this could be a compliment to a dashboard. I'm angling toward the people that really don't want to look at charts, graphs or data and just simply don't have the time or the interest.
Yeah I think point 3 is key. Information by itself isn’t as valuable as action items that a service can recommend - saves time and utilises systematic insights! (Data across board)
Hi Shane,
I'm going to launch next month a reporting service (focus on the french market).
The idea is to centralize, in one dashboard, the data from Analytics, Facebook ads, Adwords... to help people in their reporting needs (time consuming) and to give them access to beautiful charts (analytics platforms suck).
What I don't know yet is If people will need insights as well (+ the dashboard).
And if they need, I don't know how to structure this offer.
Because great insights = a lot of time = hard to scale
I would love to follow your thoughts about your project and don't hesitate to contact me if you want to chat.
Olive
@Olive I will definitely reach out. Yes, I wasn't really going to go the dashboard route and instead focus on insights delivered.
I would be interested in such a service. As others mentioned I would love it to be tailored and require very little setup time. Also having it use other platforms but GA would be a benefit.
Can you provide some examples of insights?
Yup would definitely be useful! You could also help the person define their goals, their objectives.. So productized consulting :)
Thanks @Vinrob Yeah I love that additional idea of helping define the goals and objectives! I was thinking that would need to be a part of the overall service because that's the portion that adds value!
If these were handpicked insights; relevant to my business today, I'd definitely be interested. However these insights should be really tailored; if it's anything remotely appearing generic or automated; I'd have to pass.
In the past I have paid GA consultants good money for this stuff; and I'd be happy to subscribe to a service of this nature.
@chillyorange Thanks Mattijs - I agree with you 100% that this cannot be automated. It's definitely a productized service in that it will be packaged but not automated...I could not really feel good about the service if it were some generic templated garbage...haha...but that said, I do think what you said is interesting because the "industry" has just as much importance when it comes to insights. What kind of insights were you getting from your GA consultants that you found MOST helpful???
It seems interesting. How much would it cost?
@hckr97 I have no idea yet - If I'm being honest. Initially, though, it would not cost a lot because I would want to bring people on board to get it tested out and have any kinks ironed out.