Better User interface
Hey IHs I have a question can better User Interface (UI) because a unique selling point (USP) of any product?
Hey IHs I have a question can better User Interface (UI) because a unique selling point (USP) of any product?
Yes. Look up Aesthetic-Usability effect. It is a type of cognitive bias that you can easily take advantage of.
People perceive attractive products as more usable and tend to believe that things that look better will work better — even if they aren’t actually more effective or efficient.
People are more forgiving to bugs in better looking products.
https://en.wikipedia.org/wiki/Aesthetic_usability_effect
Thanks Mr.Singh that is really a very helpful resource
Definitely, but remember there's a difference between visually pleasing and more usable. Some people will use a product because it looks beautiful, but an interface that gets the job done quickly and clearly can make a lot more money.
An example I see often is Amazon. A lot of people talk about making a site that looks better, but Amazon has a pretty boring/old-school look because it works incredibly well. In fact, a lot of bootstrappers recommend copying the popular sites because they've had the money and time to do A/B testing and see what works best :)
that is a very good point to be noted, thanks
but one more question if two products deliver the same value but one has better ui then people prefer the one with better ui, right?
Design has been Apple's USP for years
I agree