We struggled for a year to find the right agency to handle our Adwords account, and still haven't. Some agencies did not keep us posted on the progress, while others stopped answering our phone calls. With all 3 agencies we've worked with, we always felt like we were being taken advantage of.
After talking to a few people who were experiencing similar issues, we decided to work on a solution to this particular problem, and we'd love to hear your feedback on it.
It is currently being developed with the client first in mind, but we feel it can also be used by agencies to bring more transparency to the process.
Here's how it works for an advertiser working with an agency :
you get to see in real time, everything happening on your Adwords account ( more platforms will be added later on). That includes everything the agency has done, the type of modifications, what metrics have improves and what goals have been achieved;
your account is audited daily by our system to detect any red flags, and will alert you about it;
you get alerted every time something is wrong, including when your campaign is running but as well when no modifications have been made for a long period of time;
you get detailed weekly reports;
Do you guys relate to the problems described ? is this something you'd want/need ? We'd love to hear your story and what you think about this?
Thanks a lot!