I've had an idea in my head for about a month now. I've started coding it, but I've stopped myself as I haven't talked to anyone in my target market about the idea.
It'd be B2B, and I have an email list of 20 potential customers who will be familiar with my previous company, so that's a sort-of "in".
The app's goal is to make them more money, so I feel like it shouldn't be too hard to get them interested, but at the same time they probably get offers like this all the time.
I'm trying to author the email to them, but I want to know if there are any tips or tricks I should follow, or even just some golden rules about what to say or what not to say...
Any help is much appreciated.