Critique my landing page?

Hi @czue, as other people have told you already, people buy benefits, not features. A good methodology that can help you to improve the way you present your service is Simon Sinek's Golden Circle (https://www.youtube.com/watch?v=qp0HIF3SfI4).

On the other hand, here's a list of certain things to be improved regarding the visual design of the page:

• The copy for the hero isn't legible: increase the font size and use a bigger font weight -after all, heroes are meant to produce an impact in the observer.

• Use meaningful imagery: show awesome cards, show people being happy because of the wedding. The key is to trigger emotions, you want to trigger excitement for your service.

• Change the color palette: you're currently using a color scheme that is mostly associated with health brands. Look at your industry, what colors do wedding companies use?

• Change the font type: it makes sense to use sans-serif fonts (like the ones you're using) when you're selling tech or something less humanistic, however when it comes to your service, this kind of fonts don't provide you with the proper style (just look at the cards themselves and you'll see the stark contrast of styles).

• Highlight the call-to-action: the way implemented it makes it look like a footer. You need to differentiate it a little bit because it's a special element (indeed, it's the single element that will get you customers).

I'm sorry if I look a little harsh in my observations, but I do it because I really want to provide value :)

I read this article recently: "Is Your Landing Page Good Enough To Get Into Y Combinator?" Probably not what you're looking for with your business, but nice advice nevertheless (https://yourlandingpagesucks.com/startup-landing-page-teardown-yc/).

Moreover, @csallen mentioned in the podcast that it's more useful to communicate the value you offer to potential customers instead of the features of your business. Maybe you can change the feature section a bit to make the value for the customer more clear - just as you did with the headline. Nice work!

Hi Czue,

The first question to ask with any website is, "What is the user's main goal?"

The second question to ask is, "What do you want them to do?"

I'm assuming the answers are "Learn about this product" and "Get people to sign up", respectively. In that case, why are the sign up button all the way at the bottom? Bring them into the header and give them prominence.

Next, what is your brand like? Is it a serious, no-nonsense machine? Or is it a relaxed, sarcastic newcomer? Defining these qualities will help you choose icons, colors, and imagery instead of just using whatever you can find.

I'd also recommend installing a monitoring service (like Fullstory or Inspectlet) that allows you to see what users do when they can to your site. This can be enormously helpful when people click on things that aren't actually buttons, etc.

The overlay on the image is a little dark. I would add a little more contrast.

I would work on the headline a little more. Someone mentioned the brain audit book to me back in February on here. The idea of using a problem to hook the focus was a really powerful concept.

I second what others have said about having a call to action above the fold.

1. Have a call to action button above the fold - Maybe even just a Learn More button which scrolls down as it may not be obvious to others that you have to do that.

2. Under "How It Works", the four columns should be the same height - "Give us your Guest List" only covers one line

3. I don't think this matters too much but the border radius for the Excel image is not visible so looks a bit weird next to the other columns

4. The pricing section looks really empty - Take a look at pricingpages.xyz for some inspiration

Overall it's a pretty good landing page :D

-I think your landing image should show a place card.

-I think the colour you choose for your font awesome icons is a bit too dark. Wedding's aren't supposed to be dark and grey.

-Your pricing section seems like a footer, and something that I might skip. I'd make it stand out more, and then add an actual footer with a "About Us" "Contact Me" etc.

Just a few examples.

Also - you should add a contact form if your product isn't ready. Otherwise current visitors will never return.

Consider changing Excel logo to Google Sheets.

Excel scares a lot of nontechnical people, whereas google's logo's are loved and familiar to many.

Nicely done!

Feedback:

• Headline text on the hero image is hard to read

• I'd make the hero image one that includes a place card

• I'd add a "Browse Designs" feature

I'd find it hard to want to start the process without seeing if I like any of the templates you offer.

I like your messaging--it's very clear what you do and what the steps are.

The homepage should launch them right into the editor, which should be super user friendly and easy to use. "Show don't tell". Then when they want to PRINT, charge them, or you could print them yourselves and mail them and charge them more.

• Remove 'how it works'

• Clear CTA at top of page

• Swap sub header for header = the current subheader better explains your service

Think it's a great idea! Good luck!

Hi Czue, upon opening your page via chrome on my phone (android) the header text shows up almost all white for a few seconds before changing to the real colours.

Looks like the site may be down? I'm getting an error page.