Customer retention strategies are great, but whose really in charge of execution?

I’m constantly writing and talking with people about customer retention. One of the most common questions I get is often about execution.

“These are great strategies, but who should be in charge of executing on them?”

And it’s a great question….

So I finally answered it.

For most companies, building a new retention department simply isn't possible (and most of the times, it's unnecessary). So what now?

Instead of building a retention department from the ground up, you can strategically intertwine your current departments to create an internal retention team (without hiring a single new employee).

I'm stoked on this post. It's a really in-depth guide on how you can create a customer-centric company by connecting the dots on retention.

Let me know what you think!