October 1, 2018

Destroy my Landing page with your feedback please :) - www.innovationdrive.co

Hey everybody,

Looking for some feedback on our website.

Thank you in advance.

I really appreciate.

Please brutally honest.

What do you understand from the website in terms of what we do?

www.innovationdrive.co


  1. 8

    Sorry to sound harsh, but you need a complete redesign. The page you have doesn't look very professional or inspire confidence. You should also provide more detailed information on what it is that you do and how you do it, with past examples if possible. You seem to want to be a product design consultancy, but you don't directly state that or give examples of your work. If you have a team, short bios might help to inspire confidence.

  2. 3

    My landing page is not great but I can still critique yours... ;-)

    From the top, initially there is a notification about "building physical products at UTS" or something. However, it doesn't quite look like a notification and could be mistaken for the logo of your site. I lived in Sydney so I know what UTS is, but other people won't. It's clickable and hence is considered a call-to-action (CTA). It takes people away from your site.

    On mobile, the popup to subscribe to the newsletter takes up half the screen. I want to be able to assess the content before subscribing.

    The logo "Innovation Drive" doesn't quite look like a logo for some reason. I tried clicking it and it reloaded the page. Maybe it should be smaller and in the top left as is the convention.

    "Turn your ideas into a successful business" should be your slogan from the positioning. The text is hard to read over the image.

    The CTA "Get in Touch" is the thing you want people to do most? But why should they get in touch, what value are you offering them if they do click it?

    Then next section is "Subscribe" with the CTA "Sign Up". OK, vaguely it mentions to receive news and updates, but about what?

    So far, 3 different CTAs. You should focus on one action that you want people to perform on your landing page. You can repeat that one thing.

    "What We Do" and "We have experts in" sections are ok but a bit under-styled.

    "Let's Talk!" with "Schedule" is the 4th CTA. What in general should they talk about? e.g. is this about starting a business together or hiring you?

    The partnerships and social proof section are okay to me.

    It seems the footer of every page asks you to Subscribe which is a repeat of the previous subscribe section.

    Lastly, terms and conditions and privacy links - perhaps missing a About Us link or some statement of who you are / what is the legal entity called.

    Finally, I'm not sure if you want to qualify people - make sure they are eligible (e.g., in Sydney? have the right type of idea?).

  3. 2

    Lots of good feedback from the others. I really want to reiterate that the "Turn your ideas into a successful business" is not only hard to read, its painful on my eyes.

  4. 1

    This just isn't what a clean and friendly website should look like 3 seconds in after scrolling once.

    https://imgur.com/a/YNKktjM

    I think other IndieHackers here have given you more constructive feedback already, so I'll just recommend you may consider reading a bit online about clean website design. Ask yourself - is this screenshot what you would like to see when visiting a website? To me it looks like an "ad, on ad, on ad, on ad" - yet none of these are advertisements.

    Last comment - that messenger chat pop-up? Honestly I think these automatic pop-ups will eventually be considered anti-patterns.

    Regardless of what I said, I wish you the best. Just read a bit on the subject and I'm sure you'll improve.

  5. 1

    Your logo is really terrible. Two different visual signs and the space between the quote and the claim look rather unprofessional. And your logo is the first and most important visual element.

    You're using way too many different fonts: Arial in the image at the top, Roboto Mono in the button, straight Roboto in the signup form with several different weights. Again looking unprofessional. The What we do section is the main area where you tell customers what you can do for them, but it looks extremely uninspired.

    With these extreme design flaws in no way I would consider working and sharing my business ideas with you.

    Where were the experts in "$ELLING YOUR PRODUCT" when you were creating this page to sell your product? Or the experts in "CONCEPT DESIGN"?

    I hope this wasn't too brutally honest. ;-)

  6. 1

    My immediate first feedback would be doing change for background colors of sections to different shade of green/gray/lightbrown.

  7. 1

    Cons:

    1. Great idea

    2. Clear navigation

    Pros:

    1. Fonts and the main image do not align together

    2. Looks lifeless without the social network traction

    1. 1

      Thanks!

      I've got feedback on your feedback

      Pros:

      1. You're pros & cons are backwards and it's funny

      2. Good feedback

      Cons:

      1. You are my friend unfortunately