October 3, 2017

Don't Think About Marketing Your Side Project


  1. 5

    This is honestly great. I will be using this.

  2. 3

    This is an awesome piece of marketing technics! I love it! I will definitely use it for my projects too.

    Just one comment, there is a missing "we" in your Albert Einstein quote "If we knew what we were doing it wouldn’t be called research".

    1. 2

      Ah, thanks! I'll add that to my list of updates to make.

  3. 3

    Great piece of content. As a marketer myself I appreciate how much time and creativity went into this. Thank you.

  4. 2

    Love this list Karl, thanks for sharing with the community. Many of us keep their own internal lists that we don't think about sharing because we don't want to spend the time polishing it or not prepared to handle and address feedback. I look forwarding to contributing, see a lot of opportunities...

  5. 2

    Looking forward to use it on my next project.

    Thanks man!

  6. 1

    Very precisely listed and put together. Thanks for sharing.

  7. 1

    Hi Karl, I have a question for you. What did you mean saying "Create an "early access" list for potential future customers."? Can you explain? Thanks!

    1. 1

      Basically, make a list of people who you think will pay for your product later, and let them try it out for free to start. Sort of like a "beta invite" list. It helps if you can start with friends or professional contacts who you know will give you good feedback.

      1. 1

        Okay, got it! Thanks!

  8. 1

    Hello Karl!

    We are so happy to notify you that we translated your article into Russian and publish in our resource for startups called Startup-Raketa (Startup-rocket, www.startupraketa.com). You can find it here http://www.startupraketa.com/item/59e41d8644379b00124d4cb1 We kept all the links to your original article here and mentioned you as the author. Thanks!

    1. 1

      That's cool! Would you be interested in translating the actual checklist? Happy to give attribution and a link to it if you do.

      1. 1

        Yes, definitely! I'm just not sure how to do it properly - using Gist?

        1. 1

          The list is available in Markdown here: https://github.com/karllhughes/side-project-marketing/blob/master/marketing-checklist.md

          So what you can do is copy that to a Gist or Text Document and translate it from there.

          1. 1

            Ok, got it. I forked it. I will let you know as soon as we're done. Thanks!

  9. 1

    Thanks a lot for the list. It can come very handy :)

  10. 1

    Great collection for starting, gaining an overview and for getting things done

  11. 1

    To be honest, a checklist is a horrible way of formatting it. It implies that someone should be doing all of these. Some of these will be ineffective, even have negative effects, and others will make up the vast majority of your marketing.

    It's great as a way to find the right channels for your project, but once you do, just double down on the channel that works. Don't try to "tick off" the rest of the list.

    1. 1

      Yeah, I use it more like a starting point for marketing. When I'm not sure what will work, I'll usually begin working my way through the checklist and once I develop a strategy that works, I repeat weekly.

      Here's a bit more about how I use it, although I'm sure others will use it in other ways.