Feedback on my brand new SaaS LP needed | "MySocialApp - The most complete community messaging app"
Hi IH,
It's quite hard to be objective on its own redesign. So.. What do you think about our new landing page ? Is that the value proposition clear enough ? Should we had or remove something ? Do not be shy, let me know what you think.
Thank you for your help 🚀
Hey Romaric - I know the feeling. When you get too deep into the redesign, it's hard to see the forest from the trees anymore!
I'll be honest...I don't get the value proposition of your landing page. Why would I want to use this versus just using Slack or Telegram? From reading through the features, I can't tell that there is anything different between what you do and what they do.
Does MySocialApp provide white-labeled chat apps for niche communities?
With that said...obviously you are doing something right because you have paying customers...so talk my feedback with a grain of salt.
Cheers,
Jonathan
Hi @jianinglai , do you have any advice to turn the value proposition straight? You got it, we provide white labeled social network for communities. But this is a feature. What we try to solve is reducing the communities churn and make them growing up and active.
Very interesting to hear what problems you think are most important for your customers versus what I had interpreted when I read your landing page!
In my mind, the white label part stands out the most. Background: I recently did a consulting gig for a men's health and wellness company. They have a community of ~1000 men and use Slack. But because it was Slack, they didn't have much control over the experience.
The co-founder of this company wanted me to white label my app (www.tribefive.me for reference) for them and then build more chat features for their groups. I didn't want to go down this path, but something in my gut tells me this is the lead off value prop that would've got them to buy your product.
Again...do take everything I say as just one data point among many.
Best of luck!
Jonathan
Can you tell me which parts are making you think "White Label" ? Should I consider to compare my product to existing solutions like Slack, WhatsApp, Facebook?
Thanks
For this particular company that I'm talking about, they didn't like Slack and wanted something with their own name on it so that they would appear more legit.
I'd play up that angle: "have your OWN app for your OWN community...not someone elses app"
Good luck!
Hi guys,
Thank you all for your reviews, this community is one of the best for entrepreneur.. so far! All your questions and objections help us to improve our value proposition and the way that we show our product.
Please take a look to our update. The text is going to be completely rewrited once we have determinate the right position that we need to take.
I'd put the landing page away (it looks great!) and focus on some easy SEO wins.
This is the first result that came up when I searched for "whitelabel slack": https://www.quora.com/Are-there-white-label-solutions-similar-to-Slack
This is the first result that came up when I searched for "whitelabel telegram": https://www.quora.com/What-is-the-best-whitelabel-solution-for-a-iOS-Android-chat-app
I don't see you listed on there!
Okay, back to the landing page. I don't know what a "community app" is exactly, but I know what "whitelabel Slack" and "whitelabel Telegram" are. I'd use those names straight to the point.
Glaring omission, that might make your visitors reconsider: you're missing a favicon.
Following the first relevant link from Quora, brings one to https://minsh.com/, which has an amateur design but better copywriting than yours. Read through it and get inspired ;)
Hi @hostedmetrics ,
Thank you for your review, did you see our last value proposition from yesterday ? We decide to make our position more obvious and the way that we show our product is totally different.
I just loaded it up. It's more direct, for sure. Two things bug me though: copywriting and targeting.
I'm not sure the message conveyed on the front page is in line with your visitors' reason for visiting. How do you get your paying customers? Why do they want to use a whitelabel (yours)? My imagination combined with the other comments on this post tells me that companies want a whitelabel solution because it looks like it's part of their product (logo, url, etc) and it remains within their control. At least that's what I'd want from whitelabeling. From Wikipedia:
"Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product."
Look at all those keywords you could be using.
The first word I see on your website is "Build", which is the exact opposite of what whitelabeling is about. "Build your Own App": You're literally telling me to do the exact opposite of the definition of whitelabeling.
"Community app", "messaging app", "social network app". Decide what your customers call you or their target solution. Use that name. I haven't really heard of "community app" as a term. I've heard of social network, messaging app, messaging platform, forum, and Q&A platform.
The whole part about you providing a way to monetize through the software is probably not on your customers' minds in terms of what they're looking for. It's a nice extra to mention further down the page under benefits. I'd take it out of the header if it's not in line with what visitors are looking for.
"Exploit" is not a pleasant word. I'd be careful using it.
Your section "Why using MySocialApp?" is missing the point of whitelabeling: consistent branding, full integration, seamless, turnkey. Turnkey: a word I found only on the footer of your page!
Bottom button that reads, "leverage my community now": If I'm reading that, I'm not sure what that means. It's too broad and indirect. Business owners don't wake up, get out of bed, and say to themselves, "I think today I'm going to work on leveraging my community!" They might want to optimize, grow, monetize, to name a few generic ones.
Given your current revenue, you should probably spend some money on a copywriter, or at least read some books/pdfs about landing pages and copywriting. Additionally, I'd hire a fluent/native-English proofreader since they don't cost much. You're losing people right in the subheader. "More you have members, more you increase your revenue" should read something like, "The more members you have, the more revenue you can generate."
Joanna Wiebe (and her CopyHackers) is one of the main names you'll see in copywriting in the startup ecosystem. She has a short list of vetted quality copywriters at http://copyhackers-for-hire.com/.
Hey @hostedmetrics ,
You are definitely right, we need to invest some time and money to hire a pro copywriter (thanks for the link). Before having one, I did the change that you mentioned and I will do my best to target the right audience.
Thanks for your review, this is gold ;)
My two cents -
I could not understand the difference between 'Create My Community' and 'Try it Now' as both lead me to filling some details.
IMHO (please don't get me wrong) I think the illustrations are overshadowing the content.
You might want to increase the font size by a couple of pixels for sub-headings, it was too strenuous for my eyes to read. This is what I am referring to - Whether your community is 10 people or 20 million people, MySocialApp is the ideal answer to have proximity with them. All members get your community app and stay connected with the others.
Take the testimonials out to the front page, people want to see them as social proof (maybe not detailed but a couple of lines and then maybe you can take them to the detailed page if you have one).
There are incredible features waiting for you instead of 'is'
Really liked the pricing page. However, just a minor point (from UX perspective) you might want to put an arrow pointing downwards beside a question in the FAQ section so users get a visual clue as to they have to click there to read the answer.
For the FAQ section, I have to click (for instance) second question to hide the answer of first question. I am not sure if this is good UX.
You might want to consider showing how the actual app screens look like. As an end-user i am interested in seeing screens on features page. Plus if you display benefits with actual screens on the main home page, i think it might have a positive impact on your conversions.
Hope this helps.
Hi @nickchangs ,
At first, we want to onboard new prospects. In the previous version you could create your app but it does not convert very well. I will try to change that once I know how to efficiently onboard them.
Maybe I need to only put the 3 best features and add another page to show all of them? What do you think?
+2px Done (not deployed atm) :)
Ok I will try something for this.
Thx
Good point, I'll correct this
Hum will check as well
Do you have any advice on how I can made this fitting the current design? Cause including raw screenshot can break the design.
Thank you mate
Hi Romaric,
See this example - https://www.hellosign.com/
Feature page for this product - https://www.hellosign.com/features
(maybe here you can use illustrations in place of icons to display features besides the top 3)
Maybe you could use a tool like https://www.screely.com/
to take a screenshot of your product's dashboard and showcase it properly.
Add top 3 features in benefit form and maybe link to an inner page where you can show more features (and sprinkle in some testimonials in between that highlight how your product's features are helping communities)
Again, I am not against the use of illustration, these can be used along side real-world images to re-iterate your points in a more impactful manner.
Cheers!
Let me know if you need any more inputs..i will be glad to help :)
Thank you @nickchangs you're awesome. Let me try to do something and I'll let you know once it is done. 👍
You're welcome and good luck :)
Hello, very fast design feedback from a 13" laptop:
the logo look low res, maybe use 2x resolution? Higher res basically
you haven't set a favicon
the "Create my Community" button on top right can't breath, it's too close to the top of the page. At this point move the button + Home, Features etc slightly down so it's aligned to the center of the logo
in your main sentence "MySocialApp is the most..." you have "app" sitting alone there, poor app!
it annoys me that the tick in the check-points it's aligned to the center in relation of the bottom angle of the tick
I'm not english so I wouldn't be the best judge but looks like there's grammar error. One I can think and I just saw "And so much..." I believe you should say "And much more...". Also "Ready to getting started?" should be "Ready to get started?"
white buttons on white background get lost, even if they have a subtle shadow
Cheers!
Hi Filippo,
Done thx.
Done but I have to test.
Done thx.
it depends of your resolution but now it will always have its companion word :)
Can you show me?
Thank you it's corrected. We are going to make it corrected by native english next week.
I'm going try to change this with better CTA background.
Thank you mate
Welcome!
For point 5, it's just my OCD, ahah — https://imgur.com/ATnkPWo