I recently started Dvlpr Stash, an online store aimed for developers. I've wanted to do something like this for a long time but I was afraid of failing.
But in November, I decided that I'll take the jump and finally 'get shit done'. I've been building an Instagram account in the same niche since March 2016 and I managed to get it to 15k followers. I did get help from Elon Musk recently (Proof) and I managed to gain 500 followers in an hour. I've tried Facebook Ads for the first time but I think I'm not targeting well.
What would be the best way to market this? Any advice would be appreciated. Thank you very much.