Discuss this article or ask me any questions you may have.
6
Silvio,
Really helpful post! A lot of articles promise this kind of help, but yours actually breaks it down for us. Our product, Shelf, (http://bit.ly/2xLfArX) just launched on Product Hunt and I was looking for ways to keep the conversation going. I am kind of surprised that the cold emails worked so well! I might want to try that out. Definitely keep up the great content!
Kat
5
Thank you Kat, much appreciated.
About cold emails: sometimes a genuine (re)tweet or comment are enough to break the ice and start a conversation. The key is being nice... and trusting the reciprocity principle :)
BTW, congratulations for the PH launch!
2
Thanks so much!
4
Wow, nice results! Congrats :)
4
Thanks! Let me know if you need any tips... we learned quite a bit from the experience.
5
Inspiring and helpful post! I read it and was very useful for me at this stage, now I'm launching in Product Hunt.
I was a subscriber of Remoteur before going so big :D
Best!
4
Thanks, good luck with your launch! :)
3
Thank you so much!!
4
great article :) fun to read! About your facebook ads. If I calculated it correctly (total spend $20) you have a cpc of ~ $0,04 and a conversion rate of 4% which is also not that bad (correct me if I'm wrong). I think with optimizing and A/B testing you can double your conversion rate maybe. The question is whether facebook ads are the best way to spend your dollars, but that's a whole other discussion :D
2
Thanks! Your calculations for the "one day" ad are right, for the PH promoted post I spent €4 and gathered 741 impressions and 12 clicks (cpc of €0,33). As I mentioned in the article, not bad, but I'm sure I can do better: I need to study :)
About the way to spend my euros: I'm really fascinated by the targeting possibilities offered by Facebook, and it's relatively cheap. I'll try again and let you know!
2
yes please. I'm also super interested in facebook ads. I might start with retargeting ads soon for an online shop I'm consulting.
4
So handy! Especially that pre-populated twit part. Did you learn it by yourself (the marketing) or it was long-process of reading blogs, indiehackers, etc? P.s. I subscribed to your newsletter ;)
5
Thanks! Here are my marketing gurus/sources:
Marketing for Developers, Jolt and Tiny Marketing Wins by Justin Jackson (https://justinjackson.ca)
Glad you like it! To be honest I was afraid to be a bit boring :)
3
Ciao Silvio, congrats for this :) My advice is to 1) put in the title your long tail keyword and add an H1 to the homepage (that atm is only branded) and 2) don't waste too much time on social media (especially paid) nor hackernews, growth hackers etc. I've personally been on front page of reddit, growth hackers, inbound and some other and the effort you put to get in there has no so much value in terms on conversion and new users. Just go with email outreach, is definitely the best way to get press coverage and get in front of people. Cheers, Alessandro
2
Ciao Alessandro, thanks for your valuable advice!
P.S. Just saw you're Umberto's collegue... It's a small world! :)
1
definitely :)
3
Great and inspiring post. Thank you.
2
Thanks! Please let me know if you have any questions or suggestions ;)
3
Great job Silvio. Thanks for sharing your experience.
2
Thanks for reading and commenting, much appreciated :)
3
Really helpful and a great idea as well! I have just signed up for the newsletter myself :)
2
Thanks, you flatter me! :)
3
Wow! Thanks alot for a step by step guide! Great contribution to my current research on building audience topic.
I guess besides the landing page if you write some posts on Medium on remote work related topics that can give you a nice boost of subscription s.
2
Sure thing! Maybe some interviews too: I guess they could be valuable/interesting, don't you think?
2
Just came across this, and was delighted to see that it's 1700+ subscribers now. Great work @Silvio!
Was wondering if in your newsletter you reference remote jobs where the person joins as a full-time hire, as a contractor or both?
Also, do you think it makes a difference? Would love to hear your thoughts.
Full-time employees and freelancers are certainly different, but I think both categories can find Remoteur useful and consider a switch :)
1
Absolutely! And thank you for the quick response. Wishing you the best of luck!
1
You too! Best from Italy ;)
2
That's very insightful article! Thanks for sharing!
We launched a product (http://enthrll.com) couple of months back. And we tried the various platforms just like you and we tried to keep close track on what is working and what is not. But sometimes, you see no hope and you lose the track.
However, we are planning to get back to our marketing plan and your article is really encouraging. There is hope at the end of the tunnel :)
2
Thanks Ankita! Yep, sometimes it's the product, other times the marketing, a combination of both... or just bad timing/luck (you can learn a lot from other people's mistakes on https://www.failory.com).
I think the keys are being genuine, helping each other, learning by doing, sharing our victories/failures... and keep pushing to build something people want. Good luck with Sherlock Holmes' Messenger, or anything else you'll launch in the future! ;)
2
Have you tried Twitter ads? They work pretty well!
1
Not yet, I'll look into them. Thanks for the tip! :)
2
Thanks Silvio, very interesting read and congrats!
About ads, have you considered trying LinkedIn sponsored posts?
1
Not yet, I don't know much about them to be honest. I'll look forward for their cost/efficiency, thanks for the suggestion!
Maybe I should try to post "my" jobs on a LinkedIn company page too, I think it's curious many famous job boards don't post on LinkedIn: is there any reason I don't know?
1
Is there any way to bookmark posts?!
1
Not that I know of. How about the good old Pocket? :)
1
the comment is enough :) now i can come back here by looking at my recent history
Silvio,
Really helpful post! A lot of articles promise this kind of help, but yours actually breaks it down for us. Our product, Shelf, (http://bit.ly/2xLfArX) just launched on Product Hunt and I was looking for ways to keep the conversation going. I am kind of surprised that the cold emails worked so well! I might want to try that out. Definitely keep up the great content!
Kat
Thank you Kat, much appreciated.
About cold emails: sometimes a genuine (re)tweet or comment are enough to break the ice and start a conversation. The key is being nice... and trusting the reciprocity principle :)
BTW, congratulations for the PH launch!
Thanks so much!
Wow, nice results! Congrats :)
Thanks! Let me know if you need any tips... we learned quite a bit from the experience.
Inspiring and helpful post! I read it and was very useful for me at this stage, now I'm launching in Product Hunt.
I was a subscriber of Remoteur before going so big :D
Best!
Thanks, good luck with your launch! :)
Thank you so much!!
great article :) fun to read! About your facebook ads. If I calculated it correctly (total spend $20) you have a cpc of ~ $0,04 and a conversion rate of 4% which is also not that bad (correct me if I'm wrong). I think with optimizing and A/B testing you can double your conversion rate maybe. The question is whether facebook ads are the best way to spend your dollars, but that's a whole other discussion :D
Thanks! Your calculations for the "one day" ad are right, for the PH promoted post I spent €4 and gathered 741 impressions and 12 clicks (cpc of €0,33). As I mentioned in the article, not bad, but I'm sure I can do better: I need to study :)
About the way to spend my euros: I'm really fascinated by the targeting possibilities offered by Facebook, and it's relatively cheap. I'll try again and let you know!
yes please. I'm also super interested in facebook ads. I might start with retargeting ads soon for an online shop I'm consulting.
So handy! Especially that pre-populated twit part. Did you learn it by yourself (the marketing) or it was long-process of reading blogs, indiehackers, etc? P.s. I subscribed to your newsletter ;)
Thanks! Here are my marketing gurus/sources:
Marketing for Developers, Jolt and Tiny Marketing Wins by Justin Jackson (https://justinjackson.ca)
https://stackingthebricks.com by Amy Hoy and Alex Hillman
https://bootstrappers.io by Darren Stuart
https://copyhackers.com by Joanna Wiebe
and Indie Hackers of course :)
Thanks for including me @Silvio! Just updated https://devmarketing.xyz 👍
Thanks for the detailed write up! Solid effort 💪!
Glad you like it! To be honest I was afraid to be a bit boring :)
Ciao Silvio, congrats for this :) My advice is to 1) put in the title your long tail keyword and add an H1 to the homepage (that atm is only branded) and 2) don't waste too much time on social media (especially paid) nor hackernews, growth hackers etc. I've personally been on front page of reddit, growth hackers, inbound and some other and the effort you put to get in there has no so much value in terms on conversion and new users. Just go with email outreach, is definitely the best way to get press coverage and get in front of people. Cheers, Alessandro
Ciao Alessandro, thanks for your valuable advice!
P.S. Just saw you're Umberto's collegue... It's a small world! :)
definitely :)
Great and inspiring post. Thank you.
Thanks! Please let me know if you have any questions or suggestions ;)
Great job Silvio. Thanks for sharing your experience.
Thanks for reading and commenting, much appreciated :)
Really helpful and a great idea as well! I have just signed up for the newsletter myself :)
Thanks, you flatter me! :)
Wow! Thanks alot for a step by step guide! Great contribution to my current research on building audience topic.
I guess besides the landing page if you write some posts on Medium on remote work related topics that can give you a nice boost of subscription s.
Sure thing! Maybe some interviews too: I guess they could be valuable/interesting, don't you think?
Just came across this, and was delighted to see that it's 1700+ subscribers now. Great work @Silvio!
Was wondering if in your newsletter you reference remote jobs where the person joins as a full-time hire, as a contractor or both?
Also, do you think it makes a difference? Would love to hear your thoughts.
Thanks Sukayna! Most of the jobs I come across and include on Remoteur are full-time. Anyway, I don't hesitate to include contract ones (and clearly specify it) if they look interesting, like the opportunities at Mozilla and Medium on the latest issue (http://www.remoteur.com/issues/eu-friendly-remote-jobs-at-medium-lingokids-quaderno-and-others-111791).
Full-time employees and freelancers are certainly different, but I think both categories can find Remoteur useful and consider a switch :)
Absolutely! And thank you for the quick response. Wishing you the best of luck!
You too! Best from Italy ;)
That's very insightful article! Thanks for sharing!
We launched a product (http://enthrll.com) couple of months back. And we tried the various platforms just like you and we tried to keep close track on what is working and what is not. But sometimes, you see no hope and you lose the track.
However, we are planning to get back to our marketing plan and your article is really encouraging. There is hope at the end of the tunnel :)
Thanks Ankita! Yep, sometimes it's the product, other times the marketing, a combination of both... or just bad timing/luck (you can learn a lot from other people's mistakes on https://www.failory.com).
I think the keys are being genuine, helping each other, learning by doing, sharing our victories/failures... and keep pushing to build something people want. Good luck with Sherlock Holmes' Messenger, or anything else you'll launch in the future! ;)
Have you tried Twitter ads? They work pretty well!
Not yet, I'll look into them. Thanks for the tip! :)
Thanks Silvio, very interesting read and congrats!
About ads, have you considered trying LinkedIn sponsored posts?
Not yet, I don't know much about them to be honest. I'll look forward for their cost/efficiency, thanks for the suggestion!
Maybe I should try to post "my" jobs on a LinkedIn company page too, I think it's curious many famous job boards don't post on LinkedIn: is there any reason I don't know?
Is there any way to bookmark posts?!
Not that I know of. How about the good old Pocket? :)
the comment is enough :) now i can come back here by looking at my recent history