Getting Feedback & evolving your product OUTWEIGHS Perfecting It In The Shades 𐄷

A lot of times, product creators withhold putting their product out there and keep working on it.

Things like "It is not perfect yet", or "I'm scared it gets copied", and "This feature needs to be there, too" are preventing many of us to get their stuff shipped.

IMHO all of these things come forth out of insecurity, and being scared of losing your idea. Getting negative feedback can be harsh. So can be the reality of your product not getting any attention.

As soon as you've defined a Value Proposition for your product (how will my product solve problem X and Y, and what value does it provide for users and for me) you can (and need to) validate the same proposition with actual people of interest.

After evaluating your idea it is about setting up that MVP to proof people will pay a buck for your service or product. And learn from their experiences and feedback.

The faster you know what's off and the faster you let your idea fail and reshape it into something that might work, the better.

Or, as the title puts it: getting feedback & evolving your product really OUTWEIGHTS perfecting it In the shades.

I'm working on content for my sideproject - www.shipharder.com - to help people seeing the value of early validation, building mvp's asap and getting out there. Exposing your product is one of the best things to do to validate your product.

"But Apple doesn't show it off until it's perfect". That's correct. They use their multi billion budget to validate their products in the shades with a hundred employees checking it out. They control all testing efforts from the factories where the parts are being build, right up to the assembly site.

We don't have that luxurious position Apple has, so getting your product into the wild and gaining actual usage intel is the most powerfull and lesser expensive way to achieve the same goals: validating if you provide enough value to make them pay for it.

Do you guys procastinate shipping your product? What are the reasons you don't ship that MVP of yours or put out a landingpage to validate it?