May 16, 2018

Good examples of "Productized Consulting"?

I was wondering if anyone here knew of some well executed examples of "productized consulting". So consulting gigs not based on hours or projects but packaged in a product.

I've made this: https://startupaudits.com/, a while ago and haven't pursued it but I'm interested to learn about people/companies who've successfully done this.


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    I’ve just started https://hitmetrics.io which is essentially a web analytics consulting agency packaged as an unlimited productized service. More than happy to get in touch given that our nature of work is in consulting.

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      looks good! What is your biggest challenge?

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        So far it’s been on establishing credibility and building a brand name. What about your experience so far?

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          I haven't really "gone out there" with this proposition yet - My goal is first to get more testimonials by doing audits for a discount/free to optimize my workflow.

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    Hey Bram! My project is actually a productized service (unlimited design-as-a-service)

    Other productized services / consulting:

    1. Boss-as-a-service (made by a fellow Indie Hacker https://bossasaservice.life)

    2. DesignPickle (perhaps the most well known and most successful productized service)

    3. WPBuffs (also made by a fellow IH, Wordpress tweaks-as-a-service)

    4. WPCurve (acquired by GoDaddy, same as WPBuffs)

    5. Etc etc!

    I also run since a few months a small neutral FB group discussing productized services: https://www.facebook.com/groups/192719694795609/ (no self-promo is allowed there, just honest and thoughtful discussions on that business model, hope it's ok to post this here!)

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      thanks Robin! I joined your group :) and will check out the examples - did you get a chance to look at startupaudits.com?

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        Just a heads up, I noticed a bit of Lorem Ipsum text still there around the pricing section.

        Good site though. Clear service offering.

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          Yeah I was tinkering around with the website after getting some feedback here :) thanks!

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    Also, https://nerdpilots.com - Unlimited website development for creators.

    Bumped into them via https://nerdpilots.baremetrics.com

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    I'm working on creating something similar for my freelance clients. I got tired of writing different proposals for every freelance website I built, so I'm starting a simple "themed site as-a-service" type deal. This is what it looks like so far: https://websites.parkeragee.com/

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      cool will check it out! Awesome name btw, my newborn son is called Parker too :)

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    Another one that I use is www.audienceops.com which is actually created by the dude who made this site https://productizeandscale.com/ which has some great content relevant to this discussion.

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      awesome will check it out, thanks Fotis!

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    Oooooh, the project I'm working on right now is right up this alley, but a few days off launch.

    If you reply to my comment here, I'll keep the notification un-ticked so I'll remember to post back when I launch.

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      do it, I'm interested!

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        Okay, thanks @bramk, I'll check back in as soon as it's done and shoot you a PM!

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    The one that comes to mind is 'Evil Martians' which is an instant development team for big and small companies. http://evl.ms

    I've been wondering about this myself, particularly from the content/marketing front.

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      cool, will check it out :)

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    Take a look at Gruntwork and read about how they got started too. They began consulting and then productized their services while still maintaining a bit of a consulting presence. Very similar trajectory to Basecamp.

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      awesome, will check it out - thanks Victor!

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        No problem!

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    Very cool stuff Bram!

    Currently building something in between that and trying deliver the best value for my clients for conversion optimization and design (http://cortes.design), maybe you can use find some ideas there.

    Also building a fully productized package to redesign an optimised 1-2 page website in 2 weeks (http://www.cortes.design/sprint-package).

    Since we have similar goals, happy to discuss ideas with you ;)

    Best of luck!

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      cool! I love your landing page, I'm not a designer so may take some inspiration from your ;)

      What's been your biggest challenge?

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        Thanks Bram, sure happy to have it as an inspiration for you ;)

        My biggest challenge is focusing on only one lead capturing method at the time since everything takes time to get results and throughout most of this process I don't get any feedback on what is working so I don't know which one to focus most of my attention on in order to get the projects. I really should get a mentor for this as it's the thing holding me back the most atm.

        Why haven't you pursue this yet?

        I noticed on your website that you have worked in dozens of startups, what did you help them with then?

        Cheers!

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          Interesting, I also think acquisition will be difficult, focus definitely helps when figuring out what works.

          I didn't pursue this as I was working on other stuff + became a father :)

          I've worked with dozens of startups on their product dev, go-to-market strategy, launch, pitch decks.

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            Thanks a lot for sharing, congrats on becoming a father btw ;)

            But will you try to focus more on these audits soon? How have you acquired those clients before?

            Happy to continue this conversation via email and help eachother out! :)

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    Some examples are:

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      thanks, Will check'm out!