I posted on Indie Hackers about the Product Hunt launch of "Can you proofread my blog post?" last week: https://www.indiehackers.com/forum/show-ih-can-you-proofread-my-blog-post-is-live-on-product-hunt-d625c0dd55
Originally, it was meant to be a free proofreading service, where you could tip your proofreader if you were happy with the service.
However, it took off on PH, receiving over 300 upvotes, leading to a massive wave of submissions. I found that most people were requesting complete edits - rather than just proofreads.
After our team edited a ton of submissions, it became apparent that most people weren't tipping at the end - even if we spent hours editing a 3000-word submission.
This meant it was time to pivot to a paid model.
Most editing and proofreading services charge anywhere between 3 cents and 12 cents per word.
So a 1000-word blog post = $30 - $120
I wanted to create an affordable solution, yet charge enough to make it worth the editors time and effort, so I went with 2 cents per word ($20 for a 1000-word blog post).
Total revenue with tipping model = $33
Total revenue in the 30 minutes since switching to a paid model: $20
Amazing and detailed story, thanks for sharing. You basically tested your MVP without building any complicated software, smart move!
Thanks Aziz, I appreciate the feedback :)
There are so many services like this that already exist online. Just DuckDuckGo 'proof reading' and voila. I'm baffled how this is making you money. What am I missing?!
Hey gk, fair question.
I think it got a lot of upvotes because it was a unique concept initially: Pay-what-you-want for proofreading.
I agree that it is far less unique now, but it is the cheapest option I have found, which still makes it very appealing :)
So how much business are you doing a month now? And have you continued promoting it or only relied upon the PH campaign?
It's about distribution. If there's a market for it you just need to get your offer in front of people that have that need and a percentage of them will convert.
That makes sense.
What approach did you take to get on Product Hunt? Were you hunted by someone, or did you do a self launch?
Hey Andrew, I hunted myself.
However, I am one of the top 250 hunters on Product Hunt, so that helps :)
likewise
Keen to hear this one, too! Cheers
Hello.
Is it your new product https://shirt.carrd.co/?ref=producthunt ?
You wear a t-shirt with my company name and post it to twitter?
Haha yes it is. Currently #1 on Product Hunt - once again with no code :)
$1 seem like a really low price that's likely to be abused.
Why not ask for $5 or so per photo?
I'd imagine you won't lose many real customers but will make your life much simpler with a small price increase, but that's just my hunch.
Hey Brett, it's going up to $20 after today. $1 is just a PH launch day promotional offer :)
You build great pages to test your ideas.
You need to create your own life hacks for how to launch on the Product Hunt. Haha :)
Good job!
Haha thanks!
Congrats! Devis. I was actually planning to submit my post (this one: https://www.indiehackers.com/@tairaleee/i-created-3-services-in-the-last-3-months-while-keeping-a-full-time-job-heres-what-i-learned-a53171058f) to your service, but I got too busy and didn't finish it in time. 😂
No worries Taira! I read yesterday and enjoyed it :)
Thanks Davis, that's good to know, gladly I didn't screwed it up, phew. XD
Nice work dude!
Thanks!
Like always, good stuff Davis!
Thanks Kevin :)
Awesome stuff Davis! Love me some cash money. How much did you build before submitting it? How many editors had you lined up prior?
I built it with Carrd, and it is basically the same now as during launch, other than copy change to reflect the new pricing structure.
I had 2 other people lined up, but have had quite a few people reach out to me offering to help since.