May 31, 2018

Got over 300 upvotes on Product Hunt with no code at all

I posted on Indie Hackers about the Product Hunt launch of "Can you proofread my blog post?" last week: https://www.indiehackers.com/forum/show-ih-can-you-proofread-my-blog-post-is-live-on-product-hunt-d625c0dd55

Originally, it was meant to be a free proofreading service, where you could tip your proofreader if you were happy with the service.

However, it took off on PH, receiving over 300 upvotes, leading to a massive wave of submissions. I found that most people were requesting complete edits - rather than just proofreads.

After our team edited a ton of submissions, it became apparent that most people weren't tipping at the end - even if we spent hours editing a 3000-word submission.

This meant it was time to pivot to a paid model.

Most editing and proofreading services charge anywhere between 3 cents and 12 cents per word.

So a 1000-word blog post = $30 - $120

I wanted to create an affordable solution, yet charge enough to make it worth the editors time and effort, so I went with 2 cents per word ($20 for a 1000-word blog post).

Total revenue with tipping model = $33

Total revenue in the 30 minutes since switching to a paid model: $20


  1. 6

    Amazing and detailed story, thanks for sharing. You basically tested your MVP without building any complicated software, smart move!

    1. 1

      Thanks Aziz, I appreciate the feedback :)

  2. 4

    There are so many services like this that already exist online. Just DuckDuckGo 'proof reading' and voila. I'm baffled how this is making you money. What am I missing?!

    1. 1

      Hey gk, fair question.

      I think it got a lot of upvotes because it was a unique concept initially: Pay-what-you-want for proofreading.

      I agree that it is far less unique now, but it is the cheapest option I have found, which still makes it very appealing :)

      1. 1

        So how much business are you doing a month now? And have you continued promoting it or only relied upon the PH campaign?

    2. 1

      It's about distribution. If there's a market for it you just need to get your offer in front of people that have that need and a percentage of them will convert.

      1. 1

        That makes sense.

  3. 3

    What approach did you take to get on Product Hunt? Were you hunted by someone, or did you do a self launch?

    1. 1

      Hey Andrew, I hunted myself.

      However, I am one of the top 250 hunters on Product Hunt, so that helps :)

    2. 1

      likewise

    3. 1

      Keen to hear this one, too! Cheers

  4. 2

    Hello.

    Is it your new product https://shirt.carrd.co/?ref=producthunt ?

    You wear a t-shirt with my company name and post it to twitter?

    1. 3

      Haha yes it is. Currently #1 on Product Hunt - once again with no code :)

      1. 1

        $1 seem like a really low price that's likely to be abused.

        Why not ask for $5 or so per photo?

        I'd imagine you won't lose many real customers but will make your life much simpler with a small price increase, but that's just my hunch.

        1. 1

          Hey Brett, it's going up to $20 after today. $1 is just a PH launch day promotional offer :)

      2. 1

        You build great pages to test your ideas.

        You need to create your own life hacks for how to launch on the Product Hunt. Haha :)

        Good job!

        1. 1

          Haha thanks!

  5. 1

    Congrats! Devis. I was actually planning to submit my post (this one: https://www.indiehackers.com/@tairaleee/i-created-3-services-in-the-last-3-months-while-keeping-a-full-time-job-heres-what-i-learned-a53171058f) to your service, but I got too busy and didn't finish it in time. 😂

    1. 1

      No worries Taira! I read yesterday and enjoyed it :)

      1. 1

        Thanks Davis, that's good to know, gladly I didn't screwed it up, phew. XD

  6. 1

    Nice work dude!

    1. 1

      Thanks!

  7. 1

    Like always, good stuff Davis!

    1. 1

      Thanks Kevin :)

  8. 1

    Awesome stuff Davis! Love me some cash money. How much did you build before submitting it? How many editors had you lined up prior?

    1. 1

      I built it with Carrd, and it is basically the same now as during launch, other than copy change to reflect the new pricing structure.

      I had 2 other people lined up, but have had quite a few people reach out to me offering to help since.