I would change the wording to something like "advanced users pay". Its a herd mentality that helps sell more (like XXX users already bought our products).
I also wonder if this tool could have an additional version aimed at public workers, politicians etc. I bet you could charge some extra $$ for such a niche tool.
2
Hey I really like that copy suggestion. Thank you. We'll make it today.
On the public work/politician front: yes! I did a little volunteering in the last Presidential election and tried to float among the volunteer hierarchy but it was too little too late. I'm gonna add that to the long term board as something to look back into.
Thank you!
1
Sure mate. To the infinity and beyond! You have a superb product, fingers crossed you will only see growth in the next few years!
About the politics niche - I would focus on regional elections instead of the bigger ones. Once you get hooked up with few politicians from few different districts, I am sure it will get a lot of word of mouth from there.
3
This is a really important point that many people are completely ignorant of:
“Until you have users failing at completing tasks or complaining about things, the number one issue is distribution.”
Assuming your product is something people will actually pay for, that is.
1
Sure but you also need distribution to figure that out!
2
Great idea! Would you be able to give examples of how you are using the emails from customer.io to encourage upgrading?
2
Sure.
First off just the act of emailing people helps. Yes, it's super annoying if you send someone 6 emails over 30 days just saying "Hi. Time to upgrade!" "Hi. Time to upgrade!" "Hi. Time to upgrade!"...
But it works :-/
Now best practice is to make those emails a little more useful, not only because it's less annoying, but hey a user gave you some attention so why not see if you can return them some value. We actually don't do this very well. Our emails lean towards the "hi. time to upgrade!" tone and should probably be refreshed.
Our emails look as follows:
T+12 hrs: "Hi as a reminder here are your report results"
-- At this point, if they have a "good grade" meaning we didn't really find anything, we actually stop emailing them. They have no reason to upgrade.
T+2 days: "Hi. Still got some stuff to clean up!" -- This email is a little more dynamic. If someone has used what we consider to be really bad words (like the really bad racist, homophobic ones) we call them out explicitly in the email. "You used that bad word that rhymes with maggot 3 times 😲" etc....
T+4 days: "Hi. Last try!" -- Similar
T+7 days: "Last time we'll bother you!" -- Similar
The next time I sit down and refresh these, I'll probably reframe them to be more educational and leverage social proof a lot more:
T+12 hrs: Here's your report!
T+2 days: Some email that mentions cambridge analytica and teaches people how to manage their security settings
T+4 days: "See what Good Morning America said about Scrubber!"
T+7 days: "Employers are checking our your social history. Learn what you can do."
T+10 days: "See what the Cosmo magazine said about Scrubber!"
T+14 days: "Read what the founder of Scrubber said about building this business!"
And I'd probably add 1 or 2 more beyond that at 21 and 28 days.
2
Awesome idea!!
1
Thanks Travis!
1
I like the tool how you made it. Quite simple to use. Just had some questions regarding the flagging. Is it able to detect in multiple languages? Because most people here use multiple languages while tweeting or posting on facebook. And does it use neural models for flagging?
1
We do not support multiple languages. It doesn't use any kind of neural model for flagging. It's simple keyword matching right now.
1
Site is down mate. Getting "This site can’t be reached
www.scrubber.social unexpectedly closed the connection."
1
This is great - having kids in college, I'd suggest targeting the career services offices of large colleges. I can tell you from experience that I know of a number of grads whose social profile kept them from getting an offer.
1
congrats ryan - great product. I did notice your home page is giving a warning for trying to load your fonts file from http (http://fonts.googleapis.com/css?family=Lato:400,700). You'll want to change that to https or just use //fonts.googleapis.com/css?family=Lato:400,700 (this way it works on local dev without https as well). I get a notice in chrome that may scare off users. Good luck.
1
Whoa thanks! Pushing that fix live now!
1
Yeah, I still get "Insecure Connection" on Firefox, "www.scrubber.social uses an invalid security certificate"!
1
That's such a bummer. I can't reproduce it over here. Can you try to view more info and DM me a screenshot (@angilly) of what the specific error is? Thanks!
1
Hey, I checked again, it is working fine now here!
1
Thanks. So odd. We use Cloudflare SSL so I wonder if there was some transient error on their end 😞
1
Nice tool. It would be great if it would automatically flush the flagged content instead of having to click on each item to remove.
1
I know! We've been working on that for Twitter for what feels like forever, but for our most popular networks (IG & Facebook) their APIs don't allow us to delete posts on behalf of a user :(
1
Thanks for checking! You are doing great work, and it is a valuable tool!
1
I love your system for getting stuff done, I'm gonna try that. I too struggle with becoming engrossed in one thing and forget about everything else.
1
Yes. I've tried so much. Trello (I forget to check it). Pomodoro (I forget to set the timer). Physically having a calendar in dedicated space directly in my line of sight really has been the only thing that's ever worked for me. I hope you have success with it!
This is a very interesting tool!
I see one thing on the landing page:
"you pay a 1-time fee of $19/month"
The monthly fee is not a one time fee ;)
And additionally:
"Only a small percentage of our users pay."
I would change the wording to something like "advanced users pay". Its a herd mentality that helps sell more (like XXX users already bought our products).
I also wonder if this tool could have an additional version aimed at public workers, politicians etc. I bet you could charge some extra $$ for such a niche tool.
Hey I really like that copy suggestion. Thank you. We'll make it today.
On the public work/politician front: yes! I did a little volunteering in the last Presidential election and tried to float among the volunteer hierarchy but it was too little too late. I'm gonna add that to the long term board as something to look back into.
Thank you!
Sure mate. To the infinity and beyond! You have a superb product, fingers crossed you will only see growth in the next few years!
About the politics niche - I would focus on regional elections instead of the bigger ones. Once you get hooked up with few politicians from few different districts, I am sure it will get a lot of word of mouth from there.
This is a really important point that many people are completely ignorant of:
“Until you have users failing at completing tasks or complaining about things, the number one issue is distribution.”
Assuming your product is something people will actually pay for, that is.
Sure but you also need distribution to figure that out!
Great idea! Would you be able to give examples of how you are using the emails from customer.io to encourage upgrading?
Sure.
First off just the act of emailing people helps. Yes, it's super annoying if you send someone 6 emails over 30 days just saying "Hi. Time to upgrade!" "Hi. Time to upgrade!" "Hi. Time to upgrade!"...
But it works :-/
Now best practice is to make those emails a little more useful, not only because it's less annoying, but hey a user gave you some attention so why not see if you can return them some value. We actually don't do this very well. Our emails lean towards the "hi. time to upgrade!" tone and should probably be refreshed.
Our emails look as follows:
T+12 hrs: "Hi as a reminder here are your report results"
-- At this point, if they have a "good grade" meaning we didn't really find anything, we actually stop emailing them. They have no reason to upgrade.
T+2 days: "Hi. Still got some stuff to clean up!" -- This email is a little more dynamic. If someone has used what we consider to be really bad words (like the really bad racist, homophobic ones) we call them out explicitly in the email. "You used that bad word that rhymes with maggot 3 times 😲" etc....
T+4 days: "Hi. Last try!" -- Similar
T+7 days: "Last time we'll bother you!" -- Similar
The next time I sit down and refresh these, I'll probably reframe them to be more educational and leverage social proof a lot more:
T+12 hrs: Here's your report!
T+2 days: Some email that mentions cambridge analytica and teaches people how to manage their security settings
T+4 days: "See what Good Morning America said about Scrubber!"
T+7 days: "Employers are checking our your social history. Learn what you can do."
T+10 days: "See what the Cosmo magazine said about Scrubber!"
T+14 days: "Read what the founder of Scrubber said about building this business!"
And I'd probably add 1 or 2 more beyond that at 21 and 28 days.
Awesome idea!!
Thanks Travis!
I like the tool how you made it. Quite simple to use. Just had some questions regarding the flagging. Is it able to detect in multiple languages? Because most people here use multiple languages while tweeting or posting on facebook. And does it use neural models for flagging?
We do not support multiple languages. It doesn't use any kind of neural model for flagging. It's simple keyword matching right now.
Site is down mate. Getting "This site can’t be reached
www.scrubber.social unexpectedly closed the connection."
This is great - having kids in college, I'd suggest targeting the career services offices of large colleges. I can tell you from experience that I know of a number of grads whose social profile kept them from getting an offer.
congrats ryan - great product. I did notice your home page is giving a warning for trying to load your fonts file from http (http://fonts.googleapis.com/css?family=Lato:400,700). You'll want to change that to https or just use //fonts.googleapis.com/css?family=Lato:400,700 (this way it works on local dev without https as well). I get a notice in chrome that may scare off users. Good luck.
Whoa thanks! Pushing that fix live now!
Yeah, I still get "Insecure Connection" on Firefox, "www.scrubber.social uses an invalid security certificate"!
That's such a bummer. I can't reproduce it over here. Can you try to view more info and DM me a screenshot (@angilly) of what the specific error is? Thanks!
Hey, I checked again, it is working fine now here!
Thanks. So odd. We use Cloudflare SSL so I wonder if there was some transient error on their end 😞
Nice tool. It would be great if it would automatically flush the flagged content instead of having to click on each item to remove.
I know! We've been working on that for Twitter for what feels like forever, but for our most popular networks (IG & Facebook) their APIs don't allow us to delete posts on behalf of a user :(
Thanks for checking! You are doing great work, and it is a valuable tool!
I love your system for getting stuff done, I'm gonna try that. I too struggle with becoming engrossed in one thing and forget about everything else.
Yes. I've tried so much. Trello (I forget to check it). Pomodoro (I forget to set the timer). Physically having a calendar in dedicated space directly in my line of sight really has been the only thing that's ever worked for me. I hope you have success with it!