How many of you leverage the data of your website?
Just looking at the data of your customers into your website, if properly manipulated, can provide extremely useful insights into what they like or don't at your web service.
AI is a hyped term, but its potential is real. Don't think of AI only as rocket science applied to robotics or demotic house.
Techniques such as advanced data analytics, Machine Learning and the new frontier of Deep Learning, are crucial to help your business make data-informed decisions, improve customer engagement (i.e. through recommendation systems) and customer experience throughout the journey in your site.
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