[Help] How did you get past $10K MRR?
Hi,
I started a SaaS company 3 years ago with no prior knowledge in sales or marketing. Got first few customers from existing network and facebook. Since then my co-founder and I kept repeating same process for new customers, without focusing on 1 channel.
Now we are at steady $10K MRR with a product people love, healthy margins and low burn rate, but don't have a repeatable customer acquisition process yet. Finding new customers on facebook / cold email / adwords is painfully slow, because current customer base is diverse enough to detect any pattern or build a profile. (Ranging from $10 customers to $1500/mo customers)
Has anyone been in this situation before? How did you pick a segment and kickstart growth?
Start reading Traction by Gabriel Weinberg (founder of DuckDuckGo). It does an excellent job in giving a detailed explanation for pretty much every possible marketing channel available. In addition, it provides an excellent framework for evaluating each of these channels.
One thing that we’ve found useful is to focus on one type of customer. We do have customers that spend about £40/month with us, and others that’ll rinse £1k weekly. All things being equal, it’s better for us to focus on the fewer, higher value customers (which may or may not be true for you).
What’s been interesting about this is, as we bend over backwards to help “high rollers”, we figure out how to do stuff in a way that can be rolled out to other customers (e.g. kegs, soft drinks).
Do you think you might be able to identify some kind of niche in your customer base that you might be able to focus on? If so, you might find you’re able to streamline your efforts with paid acquisition, email outreach etc. and see a greater ROI.
Any background info or context about the tool? Do you have a link?
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Curious as to why this was down voted? Is it the disdain for Facebook? It's still the number one community by a factor of 10x.
Maybe because you’re spamming your product. It has nothing to do with this discussion.
Spam? Show me one other mention of this product in any other comment and then I would say you have a point. "How did you pick a segment and kickstart growth?" Did you even look at the product in question?
Besides,
One - who isn't pitching their own products here? Look around.
Two - my product isn't the only product mentioned in the comment.
Three - the product is awesome and your doing a dis-service to the community by hiding it.