I am entering the prelaunch phase pretty soon for my product (It's a physical product and not software), and I plan to have a well built landing page.
I want to use social media to drive traffic to it, but should I already have a built out social media presence to test the viability of my product? I can't imagine that is the case with so many people testing products through this method. On the other hand, I don't wnat a user to visit my social page and only see like 3-4 posts.
I am debating delaying the prelaunch for a month or so and start building a more robust social presence.