How do you create cold-email or do cold calls?

a) On the creation part. I've been experimenting with many cold email templates for a niche, and I knew that 2 huge factors that contributed to the success were a) How easy it is to reply b) What they'll get from the email.

I tried various templates, focused towards b), but my emails were longer. I didn't get the result I wanted. Finally, I made an email that actually benefited ME (it was asking them for a small "question" they'd have to look up, but it would took 30 secs, and it was easy to answer). I finally got the reply rate I wanted.

So 2 important things in cold email are: a) Make the first email something that's easy to answer, so do a question to which they can offer yes/no b) Follow-up later with at least 2 more emails

You have many posts on this, just type 'cold email' into Google and spend some hours to get an idea.

b) Just start small. Start with contacting 2 people a week (set up days like Monday and Thursday, for example). Can't do that consistently? Do 1 a week. Then slowly increase. SLOWLY. To 2 a week, 3.

If you're getting those bad feelings while contacting and getting rejected, a book that really helped me "Feeling Good: The New Mood Therapy". It's a best-selling book about cognitive-behavioral therapy. It would help you in all walks on life, not only this.

Hey Chris,

I'm working on some cold outreach emails for my side project right now. I'm using Drip to try and automate some pieces of it because I think this will serve several purposes:

• It will minimize the likelihood that I'll let follow-ups slip through the cracks

• It will minimize the time it takes for me to run future outreach campaigns

• It will minimize the anxiousness I sometimes feel around sending emails that you seem also to be expressing.

Drip makes it really easy to plug variables into emails, and so you can customize and even personalize the various email templates with a custom variable like: "I noticed that {{ subscriber.context }} and I'd love to hear more about that."

Good luck!

Re: personalization

I try to personalize as much as possible for my project (www.tribefive.me) and have had good response rate!

The reason I personalize is that in the beginning, I didn't know what would resonate, and what wouldn't...so that's why I tried to do things that don't scale. As I got responses back and built out a system, then I was able to semi-automate. Eventually, at some point in time, I'll fully automate.

Re: rejection

This can be crippling at the start. BUT I promise you, it will get easier!

To start, I suggest you focus on effort (ie. sending out x cold emails per day) instead of outcome (ie. "3 new people signed up!). That's because you can't control outcome...but you can control effort.

Good luck!

Jonathan

Hi Chris

I don’t think there’s an easy answer to your question.

From experience I would say that confidence comes from a couple of places.

1. Knowing that you have something of real value to a prospect so that approaching them doesn’t feel false or forced. That means genuinely understanding their typical problems & buying journey, how you can help and where you fit in.

2. Sheer experience of getting used to rejection or being ignored. Most people are just too busy to respond or you haven’t hit them at the right time/with the right message.

On the topic of cold email templates, I read a good article over on copyhackers recently - this is the link: https://copyhackers.com/2017/09/cold-emails/

Lastly, sales can really be a grind, no matter how good you become at it - so keep going!

You could start off by creating an article or ebook or something and offer it to your potential customers.