June 12, 2018

How to build a better product with UX writing


  1. 4

    UI/UX designer here :)

    Interesting post! I actually (respectfully) disagree that Airbnb's "Say hello to your host" has good UX copy. The answer they suggest does not actually respond to the instructions listed.

    They write: "Let Dan know a little about yourself and why you're coming." and their suggested response is: "Hi Dan, can't wait to spend a night at your place.".

    What? See the disconnect there?

    That suggested response has nothing to do with the instructions they've provided and frankly, just confused me (and I suspect others). I think the user would have been better served with an actual sample response even at the expense of it being longer in character count.

    Let Dan know a little about yourself and why you're coming.

    "Hey Dan! It's a pleasure to meet you. My name is David and I'm a 28 year-old professional looking to enjoy the wonderful sights of Paris. My SO and I will be travelling together for this week-long trip and we're very excited to be spending a few nights in your wonderful home."

    Add or subtract to this to meet UX timing requirements but the point remains the same, which is: suggested inputs should represent an ideal user-input that actually follows the instructions listed.

    Just my two cents :)

  2. 2

    Great article. Will share it to our team since copy is a really important part of our work!

  3. 2

    Great article and nice examples @Anastasiia 👏