Context: My product is an addon for the equivalent of shopify in my country. I'm at an early stage, released a 1 week ago. I started cold emailing, and the first person who signed up for the "beta" has 2 stores. One big, one medium. After him, another person signed up, with a small store. I was super lucky, able to test my product with a range of stores, and everything is working great.
But after that, I got a couple of signups of really inactive stores. Those stores won't benefit from my product, they aren't my target. Worse, my product doesn't do anything in an inactive store.
So, my question is: how do you communicate that?
PS: I don't even have a home page, or any sales page yet. All was done thru cold email. I'm sure these problems won't continue when I make that home page. It will communicate what kind of store you need to have to use my product. But what do I do with the people who already signed up?