👋 Hi Indie Hackers,
🤔 I have started a WordPress maintenance services and I'm struggle with marketing!
ℹ️ Here my Short info:
🚶My name is Altaf Rahman, 🇮🇳 I'm from the India
⚡Starting my website career in May 2006
👨💻 I'm detail oriented Web Developer/Designer, Currently running Premium WordPress Theme Development Agency VictorThemes (https://victorthemes.com) & WP Team Support - WordPress Maintenance startup (https://wpteamsupport.com)
📈 Victorthemes sales from Themeforest Marketplace. So no need to work with marketing. I get a regular sales from marketplace. Also get a premium clients from enquiries.
🔨 But WP Team support, facing problem with getting clients & finding target audience.
💡Providing WordPress Website Maintenance services for monthly subscriptions.
🚴♂️How to find the target audience for WordPress Websites Maintenance Service for monthly signups?
😊 Thanks!
First some personal feedback:
The sits looks really nice, very tight design and implementation.
You have possibly overbuilt the site. It has a bit of a "kitchen sink" feel to it... calculators, etc.
You may need to visually distinguish between some of your offer pages. I got a little confused because the pricing presentation of the Maintenance page and the Theme Install page looked identical, and I barely noticed that one page had "per month" and the other had "per site". Perhaps the purple color is the easiest element to change to keep those from looking too similar.
Your marketing options are really going to be determined by who your customers you want are... agencies? freelancers? the people who own the sites being developed or the techies making the sites for their clients?
You have created a detailed pricing model for your services but I'm not entirely sure who it maps to... Companies/devs have more than one site. How do you price that?
I'm a small agency, we host on WPEngine, can you provide services to techs like me? I know I'm getting a lot of business from companies who had a crap site built a few years ago, the game has changed and elevated, and they know JUST enough to know their site isn't technically proficient, but none of the details. Agencies like mine will rebuild their site, provide the analysis, strategy and launch/growth services to get them going... and of course we sell support when the launch is done :-).
I tell that story to ask... who you selling to? I think you have to consider when and why someone would need support, and who the other participants in that scenario happen to be.
Thanks Jason for your answers!
Target clients: Single Business owner for non technical person, Rarely agencies us contact multiple site with custom quote.
Client facing problem with maintaining the website like adding contents, fixing errors, update core & plugins, SEO Optimization, Speed Optimization, adding site features etc., that time clients will subscribe us.
Can you guide me for my site changes what will remove & add?
how to find my target audience?
What have you already tried in terms of marketing? Do you already have some clients?
Facebook Groups, Free Signups & Direct email marketing. No one using converting clients.
any best strategy for marketing target audience?