How to grow a job board
Hey guys!
As title says, what would you do in order to grow a job board ? Planning on opening one but want to do some research first.
· Post manually until it gains traction ?
· Have a blog to go with the board to generate some organic traffic ?
· Paid ads on twitter / facebook ?
If you don't have a niche, you're facing an uphill battle.
The steps I would take:
Scrape the hell out of other job boards to populate your board.
Invest heavily SEO (this is going to be really hard considering the major players)
Go to 1.
If you have a niche this will be a lot easier. But if you don't, and are just going to go with "all jobs here" you're facing some tough competition.
Indeed hard to compete in SEO with the major players, good thing is that is not an English site, I'll have to analyze the competition this weekend, thanks for the recomendations!
I work for a niche job board for the past 5 years. The tech isn't the best (coldfusion, yuck). But if you have your niche and know where to find clients offer them free service of job postings for a little bit (that's what we do for 6 months to grow our new job boards).
But SEO the crap out of it, advertising is good (social media is your friend in these).
Thanks for the reply, and good idea offering free job postings for a little bit, I'll probably try that too!
Build a community, be good at internet marketing and find a niche. Its a grind but a decent business if you hustle. Learn more at http://www.jobboardsecrets.com/
I (and a few more folks) run a meetup that has over a 1.5k people sign-ups, monthly meetups and sponsors. Headhunters and HR pros automatically come like bears to honey and ask if they can advertise their "openings" to our community. It's overwhelming!
The question I have for you is, who reads and trusts a random job board that no one has ever heard of?
That's why I believe a job-board is a super tough uphill battle, you either have a community already, or you "buy one"/"partner up" with one!
Building the community is the best way imo. SEO is to expensive at start. Also, try to find your unique value - for example - map with localisation of each offer owner.
Definitely an up-hill battle, but the bar is ludicrously low.
Indeed, Monster, and LinkedIn are all terrible.
I came up with an idea for a job board. When I'm feeling less lazy I'll put it out there.