September 28, 2018

How to use free stock photos to market your product

Product Marketing via Free Stock Photos

A little backstory. Some time ago I was working on product marketing for an analytics tool, one of my tasks was overseeing a content marketing department. I've seen a lot of articles related to analytics, and almost every article had a cover image, often taken from free photo stocks, such as Un

People often go to free photo stocks to find images for their content.

Here's TL;DR version of how you can use this to get into their content and get a free promotion:

Take cool pictures of your product
Upload said pictures to free photo stocks
Wait till someone uses your picture in their content
Ask for a credit or leave a comment praising the product in the picture

The article has more details and useful advice on how to make it work.

Di Ry

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