February 21, 2018

How We Bootstrapped Our Mailing List to Ramen Profitability ($2,000/month)


  1. 5

    I really like your way of splitting the free/paid users. Very clever.

    Are you worried about the churn rate? As I read the first sentence it was my first thought: it seems like most folks only interview once every few years.

    edit: I also like your logo :)

    1. 3

      Thanks! I really like our logo too. I just replied about the churn rates to Andrea, right below :)

  2. 4

    Hi Lawrence, awesome to see the success you've had so far!

    I remember you posting for landing page/business model feedback on IH a few months ago shortly before you launched... really impressive growth in such a short amount of time.

    Good luck for the future!

    1. 3

      Hey louisswiss, I remember you! Thanks so much for your invaluable feedback!

  3. 3

    Hey Lawrence that's an awesome idea! Just joined the mailing list. I have a few questions:

    1. How have you been marketing this to developers?

    2. How do you source the questions? Do you write them yourself?

    Thanks!

    1. 3

      Thanks for reading and signing up dc! Happy to answer your questions.

      1. We've tried many things from FB ads to referral/trial programs but the highest ROI method for us was to write on our blog and share the links on HN and r/programming. Our most successful (and my favorite) post is this: https://www.dailycodingproblem.com/blog/how-to-find-arbitrage-opportunities-in-python. It brought 9k visitors and about 1% of them signed up from that post. We also write about interviewing tips.

      2. I gathered lists of problems my friends were asked in interviews. I have to word the problems to be totally unambiguous, so I usually have to rewrite them to be crystal clear. I also come up with some myself.

      Let me know if you have any other questions!

      1. 3

        Makes sense! Thanks Lawrence.

      2. 2

        Hi Lawrence,

        Congratulations on reaching this milestone.

        May I ask about you FB ad campaign, how did you execute this and what where the general results? Did you generate a positive return on investment?

  4. 2

    I highly recommend creating some sort of rating system for the developers that get questions correct. Then companies can pay you a monthly fee to access your backend and see highly qualified developers. Or rather than charge a monthly fee, you can get a recruiters fee if they are hired. I actually believe this business could be HUGE. Congrats man!

    1. 2

      Also, what other fields do you think this could apply to other than developers? This could be applied to other positions for sure.

  5. 2

    This was great, thanks for sharing.

    Do you mind me asking how many free subscribers you have?

    1. 2

      Hey Trevor, thanks for reading! We have about 3000 free subscribers.

  6. 1

    Thanks for sharing, Lawrence!

    I love (LOVE!!!) how you could scale such a simple business (in terms of tech), definitely great vision here, congrats!

    PS: I am not envious at all ;)

    PPS: Move to Portugal, $2k a month is better than most people's salary so you can get a hell of a lot more than Ramen here, not sure how good the Ramen you can here is tho hahaha

  7. 1

    What software are you using to send/make your newsletters?

    1. 2

      Hey George, great question. We have a custom stack built on top of Heroku and Sendgrid. We have a cron script that emails everyone every day.

  8. 3

    This comment was deleted 14 days ago.

    1. 3

      Hey Andrea, great question. You're definitely right that we're going to see a lot of churn due to people getting a job. However, I think tech is still a growing field so hopefully that makes up for the churn. Plus, if they find a job thanks to DCP, hopefully they can recommend it to their friends :)

      1. 2

        With a happy customer base, I’d move up market. Companies gladly pay 💰 for a single person to come in and give workshops about the latest tech. From tensor flow to react, large enterprises always want to level up theirs teams and what better way than a daily email challenge. For large companies I’d charge $5000 per technology with a detailed report at the end how the team did.