How we doubled our business by supporting customers on Facebook Groups

When I started, I wish someone told me that small business is about the little things. The things that make your customer feel like they're working with a real person, not some bureaucratic corporation that's just there to take your money.

In this article I share how using Facebook Groups as a key channel for customer support dramatically changed our trajectory. People were surprised by how much effort the founders would put into talking to individual customers on a very personal, human to human level.

This really helped us grow against competitors who were just straight-up better than us, for a long time, when we first got started. Would love to hear insights, comments, and whether or not this resonated with you!