July 23, 2018

How We've Launched and Grown Our First Profitable SaaS Business


  1. 3

    I will give it a try on InstantLogoDesign.com

    Actually, it seems every interview I read, I ended up using the product. Last week was UserInsight.com and now UserGuiding.com. IH is simply heaven for SaaS entrepreneurs.

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      Hey @ping, reach us on Intercom. I would be happy to help you on implementation.

  2. 3

    This article is a great one. Had great insight and very resourceful. Felt like an in depth product course wrapped in an interview.

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      Hey @panafric, that's great to hear.

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    this is really a wholesome and informative story. glad to hear you guys found support and motivation from people around. I am going to consider userguiding for our saas ecommerce solution closer to launch. btw I looked into attending SaaSTr (the one in new york) but our product is too young for that. Glad to hear Aykut is doing well, I did meet him in Ankara 7-8 years ago at a likemind meetup:) best of luck

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      Thanks for sharing your nice feedback with us @darkrussian!

      If you have a SaaS solution, you don't have to use UserGuiding, but you have to use a user onboarding tool. Give our tool a try!

      Honestly, I've never attended a SaaStr event in New York, but SaaStr Annual in SF was an awesome opportunity for us.

      What a nice coincidence to hear Aykut after years :)

  4. 2

    Great article @osmankac. Thanks for sharing. You mentioned getting seed investment, but you are currently bootstrapping. How do you plan to go forward?

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      I think he meant that the one-time influx of cash from the AppSumo deal was comparable to a seed-investment.

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        True. I should read more and think less

  5. 2

    Thanks @osmankoc, interesting journey!

    How do you justify the "lifetime deals" internally? You assume that a percentage doesn't use the product, or drops off eventually? Can imagine it will cost you a lot of money if you would have to support them for a long time without extra revenue. Not every business would be suitable for this.

    p.s.: The website seems "off" to me because it's not centered but skewed to the left.

    1. 1

      Thanks for your interest, @Wouter.

      I'm sure that lifetime deals don't fit all. You're right, giving support for a long time costs a lot, but you can make preparations to decrease support costs. We have interactive guides, over a hundred FAQ's, and how to videos on our YouTube channel.

      We also organize 4 webinars every month to let our customers know about how to get more from UserGuiding.

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    It's a truly inspiring story. Hope to subscribe for my products soon.