I FINALLY shipped a fully working SaaS! Feedback?

Congrats on shipping, James! That's a huge milestone to hit, and it sounds like you learned some solid lessons on your way here. There's nothing quite like learning from experience.

My thinking reading your landing page is that, as someone who runs a content site with miserable SEO and who is currently focused on improving in that area, I should be your ideal customer, no? And yet the copy doesn't pull me in. I don't feel like I'm missing out on anything crucial by not signing up for SEYOH.

My guess is because your copy is focused heavily on the actions I need to take, rather than on the benefits I'll receive or the pain points that SEYOH will help me with. Some examples:

• "SEO Content Writing Software"

• "Write fantastic online content optimised for search engines and humans alike."

• "SEYOH helps you manage, organise and write search engine optimised content."

• "Create projects and organise your content and documents."

• "Write natural sounding content and avoid keyword stuffing."

• "Select, manage and track your keywords within our editor."

• "Everthing you type is auto-saved, never lose a single word."

• "Improve and optimise your content for human readability."

None of these really appeal to me. They're features and actions, but what I want are solutions to problems. Later on you've got some copy that gets a bit better:

• "Good content is essential for every online business."

• "Spice up and maximise the effect of your content."

Okay, that's on the right track for me. I would absolutely love to "maximize the effect" of my content. I think about doing that every day, and I want SEYOH to help me, but I can't figure out how it will do that, because I'm not sure what problems it solves, and I'm too lazy to read through all the features and then try to figure out what problems I'd use them to solve. Here are some of the problems that are actually top-of-mind for me:

• saving time by adopting a system built to move large volumes of content through a pipeline with lots of guest writers involved (currently using a hodgepodge of Airtable, email, etc)

• growing by devising a list of topics in our niche that have highly-trafficked keywords

• growing faster by identifying new distribution channels and additional strategies to promote the content we put out

• improving our search rankings by getting additional backlinks to our most promising articles

• improving the search rankings for my most important articles and pages by setting up proper internal linking

• getting more people to click around the site by setting up relevant recommendations at the bottom of each article

• etc.

I'd bet that someone could start an entire company to help with each of these problems. For example, Rand Fishkin is building Sparktoro to help with the third thing on my list.

Congrats man.

Pros:

• I really like your core message: "Write fantastic online content optimised for search engines and humans alike." It answered my, "why should I keep reading?" question.

Suggestions:

• In the "What can you do with SEYOH?" section on the landing page, I think a GIF showing a user writing content on your dashboard would work remarkably well. The 5 bullet points are nice but I skimmed through them and didn't quite retain it. I am also a visual person so my suggestion is biased.

• On 'How it Works' page, the last two sections are gold. The first three are boilerplate which every other CMS does. I know you are trying to communicate the chronological nature of the phases, but you are sacrificing prime above-the-fold real-estate for information which is not useful to me. Sacrifice chronological thinking and move steps 4 and 5 to the top - that is your main value add.

• I don't quite understand the value this page adds - https://seyoh.com/content-writing-tool-features. Landing page + how it works + pricing page should be enough to drive your point home, IMO. Also way too much text on this page which I didn't bother reading (and I am a potential customer).

Hi,

Well, you have a lot of comments here, so I won't repeat what everyone else has said.

However, I tried to use your product and could not figure out how to do it. :( I got the impression from the copy that somehow your product was going to optimize my written content, both for humans and SEO. But that didn't seem to happen. Perhaps I misunderstood, but if I did, so will others. (Also, you should know I am nowhere near any kind of SEO expert.)

If your product is simply a fancy-dressed checklist of items such as "meta description should be x characters long", I am not sure about the market for that. BUT if your product will read my text and optimize it for both humans and SEO, I think there is a market for that.

Anyway, hope this is helpful for you. If anything, know that I was kind of excited with my initial expectation, so now you just have to figure out how to make the product deliver a valuable service and ease my SEO pain. :)

Cheers,

-Pmox2018

Congratulations on this milestone! I think shipping a product (not just a landing page) in 3 months is actually commendable, even though you say "FINALLY" as if it took far too long. The landing page looks absolutely beautiful.

Out of curiosity, where did you get your TOS and Privacy Policy from?

I'll be launching my SAAS very soon and I've been working on it for over a year! #feelsbadman

Congratulations on the launch James!

I'm not a content writer myself, but from taking a look at the website and the features of the product, I think it looks good.

The only thing I would point out, is that it is not clear if the pricing is monthly or a one-time payment.

Well done

Some quick points:

• No favicon

• Seyoh mentioned x2 in tab description

• Footer area text looks one/two sizes too big

• "SEYOHs algorithm is a result of combining backgrounds in linguistics and programming with experience in digital and content marketing." Could be SEYOHs algorithm is a result of combining experience in linguistics, programming, digital and content marketing.

• I like the image hover over thingy

• The pricing section could be presented differently. With a quick scan it looks like the same features for different prices across the tiers. Could be more distinct perhaps

Just a quick since i'm in a rush right now: The core message "Write fantastic online content optimised ..." is hard to read, since it's background is full of text. I would definitely change that

Good job!

I'd love to see a before/after example of some optimized content. Or better still, be able to put some of my content in, then have it optimised/commented... You could limit the word count on this, with a trail of increased for sign-up, social sharing... then <BOOM> payment for power users.

Looks solid!

I wouldn't link to empty social sites. Just adds another way to loose the visitor's attention. Adding them back in also shouldn't be too much work

Love the name... made me laugh and smile :)

Maybe add some tutorial videos if there aren't any?

Good work and congrats on the launch!

Hi James,

Congrats on your accomplishment! I'm looking forward to giving SEYOH a try. Like @dhruvg mentions, more visual support would really sell me - if I had just stumbled on the site, I would want to see something like a screencast before signing up for a trial.

The phrase "SEYOH's algorithm is a result of combining backgrounds in linguistics and programming with experience in digital and content marketing" piques my interest. Seems it's got good potential as a trust signal but it's relegated to the bottom of the page. It's an interesting blend of experience that I'd suggest getting a bit more descriptive with.

Congrats- love the concept of a text editor that helps me optimize for SEO. And the user experience for that piece is pretty solid. This is a tool I will definitely use, but I don't think you could convince me to pay for it without additional solutions.

I'd approach it like this.. imagine the entire user journey for a content marketer. Map it out visually. Then plot Seyoh on the map (I think Seyoh fits into the content optimization stage). Then I would dream up a v2 of Seyoh that improves the experiences before and/or after the content optimization step.

I'd probably pursue the biggest pain point of the two because it's more likely you'll be able to charge if you're addressing a big pain.

On your pricing page shouldn't "Optimisation" be "Optimization" with a Z? Site looks nice overall though.

Congrats, James! Good to see another MicroConf attendee making progress. Totally inspiring for me :) I'm not the target audience for your product so I can't give any useful feedback on the copy.

You said your next step is to do more research. What online watering holes are you going to lurk in to do that?

P.S. My early career involved a ton of Java and Spring Framework. You like to play on hard mode for sure 😁

This is cool - keep it up!

Congrats!

My first thought is I want to see the UI on the first page! So I can get an idea of what it looks like. Your https://seyoh.com/write-seo-optimised-content shows these off great, but I'd like to see a nice big screenshot of it on the first homepage, imho.

One example, but there are many: https://airtable.com/

James! Congratulations. You've taken a huge leap - and it's one that will pay off for you. Description is super simple for people even a little familiar with the space (Yoast for non-wordpress) and it looks great.

Definitely going to try this out. Thanks for posting and congratulations again!

Congratulations! How did you prepare to launch?

Very clever naming :D

Congrats on the launch, and good luck :)

Congratulations on the launch!

My suggestions are the following:

• The homepage should be considered more as the "Why us". I can't see anywhere the benefit and value of using your product. What are my alternatives and why will you save me money? In other words, you should emphasize more on the benefits and the real practical value of your product and these two will explain themselves your pricing and help people understand if you are cheap/normal/expensive.

• In hero section I read "SEO Content Writing Software", I scroll a little but I don't see the software anywhere :) I want to see a GIF or video of using the product. How the "real thing" looks like. It's important to get familiar with the product and see how it looks, before digging into details.

• Below the hero section, you present the features. Take a step back and present the existing problem and your solution (again the benefits)

• how it works and features should be merged. I want to see in a simple page what problems your product can solve. Take a look on this approach https://basecamp.com/how-it-works People buy your solution so instead of writing the features you offer, describe the problems you solve and in every solution description,​ you will explain how each feature works.

Finally,​ this is a website that I designed for a client of mine in the past and has some of the tips that I wrote https://www.intale.com/en/ You could take a look on this as well :)

Cheers and good luck!

Congrats on shipping!

It looks pretty good to me, clear value proposition. I would say the how it works and features sections are perhaps a little verbose.

The obvious thing missing is social proof, which I'm sure you're aware of. This is something I could do with right now so I've signed up - happy to give you a testimonial after I've tried out the personal plan.

I think you should ask for explicit acceptance of the privacy policy as well as the terms too but IANAL.